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Split testing offers?

by futurepocket
4 replies
To my knowledge, when setting up a CPC campaign, you need the title and description. If I'm split testing offers with a PHP script, how can I put in the description of just ONE of the offers?

Am I supposed to put in a broad title like "make money online" and than a broad description that applies to all the offers that will be rotating in just that one campaign? Do I set the search keywords related to ALL the offers? Or is it better to just create a separate campaign for each offer?

OR am I completely mistaken and its supposed to be split testing landing pages not offers?
#offers #split
  • Profile picture of the author clenard77
    Where are you creating a CPC campaign? You should be split testing as much as possible. Ads (headlines, images, etc), Offers, Pages, etc.
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  • Profile picture of the author Robert Michael
    I think you're getting a little mixed up. lol

    What I get from split testing offers, is you would make 1 CPC campaign promomting (for example) a Peerfly offer.

    Then you make another CPC campaign to promote (again just an example,) a Maxbounty offer.

    Make sure you are promoting the same offer, just from different networks. Then see which one is most successful.
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  • Profile picture of the author futurepocket
    That's exactly what my question is: if I'm split testing OFFERS, do I split test the same offer from multiple networks or different offers in the same niche? If the second one, how do I decide on the title/description/keywords?
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    • Profile picture of the author clenard77
      You split test the same offer from different networks. If they fail, then split test the best converting offer vs. a similar offer (from the same network or another, it doesn't matter at this point).
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