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My campaign statistics

by condorx
8 replies
Hi Warriors,

I've started my first campaign with Adcenter.

My campaign had 114 clicks and 19 conversions.I dont know this rate is good but at the end of the day my profit is just 3$(High CPC). I have to increase my conversions.So i have to change my landing page.

What about telling the user what happens if he/she clicks to my cpa offer link?Is this a good Idea?

Thanks.
#campaign #statistics
  • Profile picture of the author ryanmckinney
    Originally Posted by condorx View Post

    Hi Warriors,

    I've started my first campaign with Adcenter.

    My campaign had 114 clicks and 19 conversions.I dont know this rate is good but at the end of the day my profit is just 3$(High CPC). I have to increase my conversions.So i have to change my landing page.

    What about telling the user what happens if he/she clicks to my cpa offer link?Is this a good Idea?

    Thanks.

    The conversion rate of the offer is good, nearly %17. What is the offer? I would find a higher converting CPA offer.. 19 conversions, and only 3 bucks? You either need to drive THOOUSSSAANNDDS more of traffic, or you need to find a CPA offer that pays higher. Just think if you had a cpa offer that paid $8 per? ...

    I am not sure I understand completely what it is that you are doing, and what your CPA offer is.
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  • Profile picture of the author Matthew NY
    That's definitely a good conversion rate. If you're profiting already, you definitely have a lot of room to optimize, you just need to know how to attack it.

    I don't normally do PPV, I haven't gotten into that market yet. However, from what I know about it you should start split testing different landing pages. They don't have to necessarily be that different from one another. Just change positions of things, colors of fonts. Also, try adding some audio to the pages, and a timer.

    As for telling the lead where they will go on the next page, sure - it's important to presell the lead. If they know what's on the other side, they will be more likely to opt-in. After all, you're not trying to deceive your lead. If you are, you will end up screwing yourself from a back-end point of view due to your low quality of traffic. Deception can only last so long in this industry. So, you should by no means be giving your lead the wrong information.

    :: Matthew P
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    I will guide you the whole way there.
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    • Profile picture of the author condorx
      Originally Posted by Matthew NY View Post

      That's definitely a good conversion rate. If you're profiting already, you definitely have a lot of room to optimize, you just need to know how to attack it.

      I don't normally do PPV, I haven't gotten into that market yet. However, from what I know about it you should start split testing different landing pages. They don't have to necessarily be that different from one another. Just change positions of things, colors of fonts. Also, try adding some audio to the pages, and a timer.

      As for telling the lead where they will go on the next page, sure - it's important to presell the lead. If they know what's on the other side, they will be more likely to opt-in. After all, you're not trying to deceive your lead. If you are, you will end up screwing yourself from a back-end point of view due to your low quality of traffic. Deception can only last so long in this industry. So, you should by no means be giving your lead the wrong information.

      :: Matthew P

      If this is a good conversion rate may i say that my lander is good enough? Maybe i should find a way to decrease my CPC.But almost every offer in my CPA network has high CPC in adcenter.Should i try 7Search?
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  • Profile picture of the author ahmedfathy01110
    how can I direct link cpa offers to adcenter ?
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    • Profile picture of the author condorx
      Originally Posted by ahmedfathy01110 View Post

      how can I direct link cpa offers to adcenter ?
      you can't direct link to offer.
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  • Profile picture of the author AnilK
    Originally Posted by condorx View Post

    My campaign had 114 clicks and 19 conversions.I dont know this rate is good but at the end of the day my profit is just 3$(High CPC). I have to increase my conversions.So i have to change my landing page.
    That is a good conversion rate. How much did you spend to make the $3?

    To improve your ROI, tracking is vital. Look at your data and see if you have enough to consider:

    - what keywords are converting and which are not
    - which ad copy is performing well and which isn't
    - what days/hours are best

    Also consider testing direct linking vs using a landing page. When using a landing page, keep testing and tweaking it. Test one thing at a time and look at optimizing headlines, benefits, images, call to action etc

    If you are not tracking, START TRACKING!
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    • Profile picture of the author condorx
      Originally Posted by AnilK View Post

      That is a good conversion rate. How much did you spend to make the $3?

      To improve your ROI, tracking is vital. Look at your data and see if you have enough to consider:

      - what keywords are converting and which are not
      - which ad copy is performing well and which isn't
      - what days/hours are best

      Also consider testing direct linking vs using a landing page. When using a landing page, keep testing and tweaking it. Test one thing at a time and look at optimizing headlines, benefits, images, call to action etc

      If you are not tracking, START TRACKING!
      Hi,

      I spent 21$ and earned 24$.I am using adcenter and CPC rates are high.Maybe i should find another search engine or keyword list to decrease CPC.Actually i am not using any tracking tool.Just using the reports adcenter provides.
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  • Profile picture of the author Justin Says
    I just want to chime in and share my own statistics so you have better idea of how things work.

    Just because you are receiving that type of conversion right now, you've only received 114 clicks.

    If you don't continue to get more clicks, you won't know a good estimate on your conversion rate.

    Here's a campaign of mine.


    Clicks - 927
    Conversions - 79
    Conversion Rate - 8.52%

    Here's the exact same offer yesterday.

    Clicks - 70
    Conversions - 3
    Conversion Rate - 4.29%

    And here's the same campaign over the the last 7 days.

    Clicks - 208
    Conversions - 11
    Conversion Rate - 5.29%

    So as you can see. A small amount of clicks doesn't really give you a good idea of what your true conversion rate is going to be. I never consider something even slightly tested until I receive about 1,000 clicks and then it's still not absolutely right.
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    My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

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