Preparing to get scrubbed. HOw bad can it be?

Hey scrub don't happen when you are about to get paid. Scrub normally happens when you are sending traffic to offer. For example if you get 50 clicks and you stats shows 10 conversion it may not be the real data. they may have scrubbed few conversion from you. Sometimes it depends on your traffic source and they way you advertise.

if you send them bad Traffic and advertise places where you not suppose to, they can scrub real bad. Some offer may say do not use the word "WIN" or "FREE". So really need to watch out for those little info.

Advertiser normally check your leads before they pay you. If all or most your leads do not respond most luckily they not going to pay you, which makes sense.

hey this happens when you are promoting some specific offer and reach a certain limit advertisers usually check your provided leads, NO need to worry if you have use legit methods :p

No scrubs typically happen after the fact due to bad leads. For example if a auto-insurance merchant is trying to get name, email, phone number and the email bounces and the phone number doesn't work then the leads worthless to them and they don't want to pay for it. So they scrub that lead out. Typically most merchants have 5-10 days after the end of the month to report all the previous months bad leads that need to be scrubbed out.

To avert this we pre-negotiate a scrub rate on the front end with the advertiser. So if we know an average of 10% of the leads are bad we scrub 10% of the leads out on the front end. So that you know 100% you're going to get paid on every lead conversion you have. I know it's not a perfect system but I think personally that's a better way to go.

I'm a media buyer and how bad would it be if I ran a campaign all month and then next month they said X% of your leads were bad and all of a sudden I lost money for the previous month. That would SUCK ASS. So we use this system to avert that.

Scrubs after the fact suck but are fully legitimate and that's just how some people decide to do business

If you can do some volume and negotiate it, that's awesome.

Scrubbing sucks, but it's a fact of life when dealing with CPA offers.

Honestly, don't lose sleep over it, it's a fact of this business that it happens from time to time. To limit this, stay away from email/zip submits, and try to send older demographics to most traffic (obviously it depends on the offers too)

I recognize scrubs/shaving is in the normal course of doing business with cpa email submits.



In fact, I think it happened to me on Tuesday because Monday I had many conversions and a high ROI, didn’t make any changes to my PPC campaigns and Tuesday I had 1 conversion and negative ROI (but approx the same number of clicks on Monday and Tuesday).


On Tuesday, when I realized my click rate was high but no conversions, I paused my campaigns. I re-started my campaigns this morning and I am getting conversions again.


My questions are:
· When my campaigns are being scrubbed/shaved (assuming this is what happened) is this typically going to occur for a period of time (i.e., 24hrs, 2 days, etc.) and then the advertiser will play nice again?
·

Or alternatively, will my campaigns continue to get scrubbed until I “pay back” the advertiser with a certain number of email submits that I don’t get paid for?


I am trying to understand that if I suspect a scrub/shave is occurring, should I just pause the campaign and wait for my “scrubbing/shaving time to expire” or should I continue send the advertiser clicks.


Thanks

Actually, SHAVING sucks, scrubbing....well, thats just the lesser of two evils that i'm willing to deal with.

What I mean is....you have to understand from the advertisers perspective that their intent just as any other vendor or merchant is to MAKE MONEY, MOOLAH, good ole' revenue.

Ultimately, advertisers need their campaign(s) to 'back-out' (generate a positive ROI) and they can't do so if they are constantly dealing with bogus leads.

Think of it this way......

-Advertisers hate bogus, fraudulent leads
-Publishers/Affiliates hate scrubbing

However, for the CPA Marketing eco-system to continue we have to accept certain realities.

The best thing you can continue to do, is drive QUALITY Traffic to your campaigns.