Promoting mobile dating offer. Conversion rate too high?
So im pretty new to CPM and CPL, however I have set up a winning campaign in the mobile dating niche.
Users get redirected from my LP to the offer page where they sign up... and I supposedly get paid. However this turned out to not be the case, I generated 10 leads, from 20 impressions (impressions on the actual offer page), from 70 impressions on my LP in a trial run...
I thought I was in the money, but since looking at the 'Pay per lead, conversion/commission rate' table, if you convert >=15% you earn nothing... Table below:
CONV:COMMISION
1% £ 0.60
2% £ 1.20
3% £ 1.80
4% £ 2.40
5% £ 3.00
6% £ 3.60
7% £ 4.20
8% £ 4.80
9% £ 5.40
10% £ 6.00
11% £ 6.60
12% £ 7.20
13% £ 7.80
14% £ 8.40
15% £ 0.00
I find this extremely strange.
Can anyone explain to me why the dating company don't pay anything if your conversion rate is =>15%?
Also can anyone suggest how I can combat this problem and lower my conversion rate (never though I'd ask that!!)?
Thanks,
Harry.
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