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Winning campaign?

by djragon
13 replies
I read a lot on testing to find that winning campaign in CPA, what is considered a "winner"?

Is it just a positive ROI, or when would you know a test looks promising? What is the best metric to spot this?

Thanks for any comments....
#campaign #winning
  • Profile picture of the author Greedy
    A few things to me...

    - An Ad with a good CTR, because I know I can get the LP/offer to convert.

    - Any campaign breaking even, because I know I'm only a few tweaks away from it being profitable.
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  • Profile picture of the author Christian Little
    You have a winner when there is no higher opportunity cost for putting your money into another offer/ad combo.

    I.e.:

    A) You drop $500 into ads on Network A for Offer A and make $200 profit
    B) You drop $500 into ads on Network B for Offer A and make $300 profit
    C) You drop $500 into ads on Network B for Offer B and make $250 profit

    B is your best option so it's the "winner".

    Though if you had those 3 campaigns tested and they all work I would drop $500 into each ($1500 total) and enjoy the $750 profit instead of debating about which offer to sink the $500 into
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    • Profile picture of the author djragon
      Christian,

      I hear what your saying. Just trying to see a CTR that indicates, yes, this is ready to really roll....
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  • Profile picture of the author williamrs
    What's your goal? The winner is the one that reaches it. The goal could be a CTR (the ad that hits that number can be considered a winner), a ROI, etc...

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    • Profile picture of the author djragon
      williamrs,

      Thank you for the response, I guess I am trying to see from the testing phase what is good to move forward with some heavier traffic. Trying to get a gauge of what that is. I think I have an idea, but obviously new to the CPA side so wanted to get input from the experts.
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      • Profile picture of the author williamrs
        Originally Posted by djragon View Post

        williamrs,

        Thank you for the response, I guess I am trying to see from the testing phase what is good to move forward with some heavier traffic. Trying to get a gauge of what that is. I think I have an idea, but obviously new to the CPA side so wanted to get input from the experts.
        When you're testing a campaign, you have goals. You have a CTR to hit, a conversion rate that you expect to reach, etc...

        For example, if you were testing a new FB campaign, your initial goal for the CTR would probably be something around 0.15%. In this case, the ads with a CTR above 0.15% would be winners, and the others would be losers.

        Same about conversion rate, if your goal is 10%, anything converting at 10% or more would be a winner.


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  • Profile picture of the author ChrisBa
    Originally Posted by djragon View Post

    I read a lot on testing to find that winning campaign in CPA, what is considered a "winner"?

    Is it just a positive ROI, or when would you know a test looks promising? What is the best metric to spot this?

    Thanks for any comments....
    This is all personal opinion, a winner to one person might be s profitable campaign, to another it might be based on a certain roi.
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  • Profile picture of the author Matt Attack
    My view of a winning campaign is simply one that meets or exceeds a profit equal to what you estimate your hourly worth at.

    Sure if it's profiting that's great, but if you're investing too much time for a miniscule profit then perhaps it is not worth it.

    It's all about $$$:Time
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  • Profile picture of the author stuzilla
    A good ad ctr, converting a comfortable epc on the offer, so then you can leverage for a good roi. Uou should be lookin for somethin along those lines for your campaigns if youre trying to up your ad spend for an offer
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