High Quality Traffic + High Converting Offers = $$$$
With my 6 years experience as a CPA manager and Super Affiliate, I can tell you that in order to create a successful, profitable campaign, you must have two things:
1) High quality traffic
2) High converting offers
I'm going to touch on both.
High quality traffic can come from many sources but I have found these to be the best in order:
1. Google Adwords: search traffic, high quality if you target keywords correctly and send to a review type site then the offer(s)
2. Direct Site Media Buys: find high traffic sites with banner ad space you can buy - check Alexa for this - make sure they have high US/CAN/UK % of traffic
3. PPV/CPA: Trafficvance - select 10-50 url/kw targets that are closely targeted, ie. competitor sites
4. Pop Under traffic: tons of traffic sources for pop unders, they work well.
If you want me to go into more details on these, ask questions below.
High converting offers can be found easily. Just ask your affiliate or account manager at your network of choice. But I do recommend Neverblue.
Their offers convert really well and their managers are highly educated in the space. Ask you manager what the top offers are by EPC and volume on the network.
Volume is more important here because an offer can have a low or high EPC will low volume and it won't really tell you have its performing.
Always test the top 3 offers your manager suggests. Split test landing pages as well (on the offer, not your own lander).
In summary: run high quality traffic with high converting offers and you will win!
Remember all that matters is Profit and Loss. Money in and money out. Test 10x an offer's payout per offer. If not profitable, move on to the next.
Test 1x-3x the offer payout per ad. If not profitable, kill it.
Best,
Jon Mac
1) High quality traffic
2) High converting offers
I'm going to touch on both.
High quality traffic can come from many sources but I have found these to be the best in order:
1. Google Adwords: search traffic, high quality if you target keywords correctly and send to a review type site then the offer(s)
2. Direct Site Media Buys: find high traffic sites with banner ad space you can buy - check Alexa for this - make sure they have high US/CAN/UK % of traffic
3. PPV/CPA: Trafficvance - select 10-50 url/kw targets that are closely targeted, ie. competitor sites
4. Pop Under traffic: tons of traffic sources for pop unders, they work well.
If you want me to go into more details on these, ask questions below.
High converting offers can be found easily. Just ask your affiliate or account manager at your network of choice. But I do recommend Neverblue.
Their offers convert really well and their managers are highly educated in the space. Ask you manager what the top offers are by EPC and volume on the network.
Volume is more important here because an offer can have a low or high EPC will low volume and it won't really tell you have its performing.
Always test the top 3 offers your manager suggests. Split test landing pages as well (on the offer, not your own lander).
In summary: run high quality traffic with high converting offers and you will win!
Remember all that matters is Profit and Loss. Money in and money out. Test 10x an offer's payout per offer. If not profitable, move on to the next.
Test 1x-3x the offer payout per ad. If not profitable, kill it.
Best,
Jon Mac