It was a licence to print money. Far better than Adwords in so many ways, HOWEVER, that has all changed. There are fewer and fewer products being marketed using the CPA method and those that do are products like Green Tea, Health, Whitening Toothpaste etc.
There is still a ready market of punters still queuing up for the CPA magic bullet, they just don't know they are being taken for a ride - or are they?
I think the CPA method has had it's day and has been a short blip on the marketing wall of Internet success....
Anyone agree the CPA bubble has burst?