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Calling out user attributes on LPs

by NoobSensei
5 replies
I know that when I'm running dating ads on POF, I need to target an angle (even for general dating sites)...but is it also important to call out these same attributes on the landing page?

For example, let's say that I'm promoting a general dating site by targeting male smokers, and I'm calling out the fact that they smoke in the ad. Should I set up a landing page that reinforces this same narrative, even if the dating offer I'm promoting doesn't reinforce it themselves? Or is it better to pivot to a more general sales pitch once they hit the landing page?

Your thoughts are appreciated.
#attributes #calling #lps #user
  • Profile picture of the author Greedy
    Yes, I always.

    That's how you work the angle.

    It is a must.
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  • Profile picture of the author bizoppmaster
    Check out SocialAdNinja for awesome lander ideas.
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  • Profile picture of the author Clickthroo
    I would always segment your traffic as tightly as possible (e.g smokers in LA, who are female and aged 30-40, etc) and then build landing pages for each segment.

    You should then split test within these segments to squeeze as much out of the traffic as possible.
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    Dave Bird (CEO): Clickthroo.com - Landing Page Marketing Solution for advertisers, agencies, and affiliates.

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  • Profile picture of the author TheCodex
    Originally Posted by NoobSensei View Post

    I know that when I'm running dating ads on POF, I need to target an angle (even for general dating sites)...but is it also important to call out these same attributes on the landing page?

    For example, let's say that I'm promoting a general dating site by targeting male smokers, and I'm calling out the fact that they smoke in the ad. Should I set up a landing page that reinforces this same narrative, even if the dating offer I'm promoting doesn't reinforce it themselves? Or is it better to pivot to a more general sales pitch once they hit the landing page?

    Your thoughts are appreciated.
    My advice is to test, but increased granularity is normally a positive factor in conversion metrics.
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    Internet Codex - Redefining Internet Marketing
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  • Profile picture of the author ChrisBa
    Originally Posted by NoobSensei View Post

    I know that when I'm running dating ads on POF, I need to target an angle (even for general dating sites)...but is it also important to call out these same attributes on the landing page?

    For example, let's say that I'm promoting a general dating site by targeting male smokers, and I'm calling out the fact that they smoke in the ad. Should I set up a landing page that reinforces this same narrative, even if the dating offer I'm promoting doesn't reinforce it themselves? Or is it better to pivot to a more general sales pitch once they hit the landing page?

    Your thoughts are appreciated.
    IMO your landing page typically needs to bridge the gap between your ads and offer, I don't think you need to call out their attributes on the lp as well but you should at least try it and split test the difference
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