Is there a CPA Network that allows to do Media Buys with their offers on a CPA basis?

16 replies
I'm in Peerfly and they don't allow that because they say that would be brokering which is strange because all affiliate marketing is brokering. We're taking someone else's offer and we're introducing it to other people's websites. That's brokering.

What I like to do is buy media on websites on a performance/cpa basis at first for about 2 weeks just to test if their traffic is quality, and then switch over to a flat rate, cpm or cpc basis if the website owner prefers that. That way I'm not spending any money upfront at first on traffic that could be low quality.

So basically what they don't allow, is the method of payment I choose to use with the website owner.

Whether I do media buys on a flat rate, cpm, cpc, or cpa basis, that's just the payment arrangement between me and the website owner, and I don't see why the network should interfere with that since it doesn't affect the quality of the leads on the cpa network's end. My banners stay on the same spot, on the same targeted websites. Nothing changes whether I pay the website owner upfront, or out of my profits (which they don't allow)

Maybe I'm missing something.

Anyways, are there any cpa networks out there that allow to do media buys with their offers on a cpa basis? At least on a trial basis?

Thanks.
#basis #buys #cpa #media #network #offers
  • Profile picture of the author vMartin
    You are kidding here right?
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  • Profile picture of the author Steve Fleming
    Try looking at it from the website owners point of view and you'll
    have your answer.

    Would you let somebody put ads all over your site for free with only
    the vague promise that they may or may not pay you IF you can prove
    you are worthy of them?

    I'm guessing the answer would be no.

    You have to spend money to make money. That's just a fact of life.

    Take care and good luck

    Steve
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    • Profile picture of the author Zayne Kendrick
      Originally Posted by Steve Fleming View Post

      Would you let somebody put ads all over your site for free with only
      the vague promise that they may or may not pay you IF you can prove
      you are worthy of them?
      I'm not putting my banners on their site for free. It's on a performance/cpa basis for the first 2 weeks. I pay them per lead or per sale. The more money I make, the more money they make. This is no different than commission based sales reps when they get paid only if they perform, and no different than when you Joint Venture Broker a deal where you introduce someone's product to someone else's list for a split of all the profits.

      Originally Posted by Steve Fleming View Post

      You have to spend money to make money. That's just a fact of life.
      You can either build a business out of pocket or out of profits. So many people believe in this myth that it takes money to make money, so they never get started or they think that the money will magically make their business work. It takes skill, not money.

      In fact, if someone can't make money without money, they sure as hell can't make money with money.

      And I'm not talking about being cheap here. I'm just saying that people should learn to use their skills as leverage, not money.
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  • Profile picture of the author Steve Fleming
    So you put your banners all over their site, you make no money after two
    weeks... and so you don't pay. Are you seriously saying that you would
    accept that kind of offer if somebody else presented it to you?

    They accept ALL the risk and you take on none. Not sure you'd get many
    takers on that business model to be honest.

    Oh and thanks for the advice about using skills as leverage. I'd never thought
    of that one.

    Steve
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    • Profile picture of the author Zayne Kendrick
      Originally Posted by Steve Fleming View Post

      So you put your banners all over their site, you make no money after two
      weeks... and so you don't pay. Are you seriously saying that you would
      accept that kind of offer if somebody else presented it to you?
      Some do accept it, some don't. It really depends on who I approach, and how well I can communicate to them this type of arrangement and how it will benefit them.

      If I had a website with adsense ads on it, and I wasn't making much money out of it, and someone contacted me and told me that they would pay me like $30 per lead or $100 per sale for an offer they had, yes I would consider testing it for a few weeks if it would mean that I would make a lot more money through this partnership. I would have nothing to lose, and a lot to gain.
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  • Profile picture of the author ChrisBa
    Originally Posted by Zayne Kendrick View Post

    I'm in Peerfly and they don't allow that because they say that would be brokering which is strange because all affiliate marketing is brokering. We're taking someone else's offer and we're introducing it to other people's websites. That's brokering.

    What I like to do is buy media on websites on a performance/cpa basis at first for about 2 weeks just to test if their traffic is quality, and then switch over to a flat rate, cpm or cpc basis if the website owner prefers that. That way I'm not spending any money upfront at first on traffic that could be low quality.

    So basically what they don't allow, is the method of payment I choose to use with the website owner.

    Whether I do media buys on a flat rate, cpm, cpc, or cpa basis, that's just the payment arrangement between me and the website owner, and I don't see why the network should interfere with that since it doesn't affect the quality of the leads on the cpa network's end. My banners stay on the same spot, on the same targeted websites. Nothing changes whether I pay the website owner upfront, or out of my profits (which they don't allow)

    Maybe I'm missing something.

    Anyways, are there any cpa networks out there that allow to do media buys with their offers on a cpa basis? At least on a trial basis?

    Thanks.
    Sorry, it doesn't work that way. The network would just work directly with the website owner if they did that, what value would you be adding?
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    • Profile picture of the author Zayne Kendrick
      Originally Posted by ChrisBa View Post

      Sorry, it doesn't work that way. The network would just work directly with the website owner if they did that, what value would you be adding?
      The value that I add is the same value any good affiliate adds. I do all the research to find all the quality and targeted traffic that is out there. I also do all the negotiating with these website owners to get them to accept to put these banners on their sites.

      The network's job is to connect advertisers with people like me who has or finds quality traffic sources so they don't have to.

      They allow me to do direct media buys and pay website owners on a flat rate, cpm, or cpc basis. They just don't allow me to pay them per lead/sale which I find rather strange because it doesn't affect or change the traffic. It's just a mutually agreed upon payment option between me and the site owner.
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      • Profile picture of the author cashassociate
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  • Profile picture of the author JoeFerguson
    Like Chris mentioned above. Is this were the case, the website owner would basically be acting as the affiliate. You'd be an unnecessary middle man at that point.

    Take care.
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    • Profile picture of the author Zayne Kendrick
      Originally Posted by JoeFerguson View Post

      Like Chris mentioned above. Is this were the case, the website owner would basically be acting as the affiliate. You'd be an unnecessary middle man at that point.

      Take care.
      So if I understand, as soon as I start paying the website owner per lead/sale or in other words out of my profits and split it with them, then they become an affiliate, and the cpa network doesn't need me anymore?

      So the network is basically saying, "Oh, you're paying them out of your profits, sorry, in that case we don't need you anymore. You've become an unnecessary middle man"

      Makes no sense to me.

      And what's the difference between this and a JV Broker deal where I take one of Clickbank's offers and introduce it to someone else's customer base and split my profits with the list owner 50/50? Which they clearly allow us to do. They even have a special contract that affiliates can set up just for this.

      ClickBank understands that affiliates like us are the ones who do all the research and negotiation that brings quality traffic to their offers. How we pay these partners that we find doesn't change that. The networks still need us no matter how we choose to pay our partners.

      Like I said, maybe I'm missing something.

      Any help or clarification on this would be greatly appreciated.

      Thanks.
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  • Yes - I've done this many times. Brokering would refer more to you giving the offers to other affiliates, who then have a range of their traffic - this can result in a lot of fraud, and is often a way which shady guys wash their traffic.

    Buying media from display networks, or individual websites etc would not really be classified as brokering in my mind.
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    • Profile picture of the author Zayne Kendrick
      Originally Posted by PerformanceMarketing View Post

      Yes - I've done this many times. Brokering would refer more to you giving the offers to other affiliates, who then have a range of their traffic - this can result in a lot of fraud, and is often a way which shady guys wash their traffic.

      Buying media from display networks, or individual websites etc would not really be classified as brokering in my mind.
      Now THAT I would understand, but I'm not giving it to other affiliates.

      I'm just buying media direct on individual websites on a performance basis, but the network still doesn't allow me to do that.

      So you've done this many times with offers from CPA Networks, or with your own offers?

      Thanks.
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  • Profile picture of the author Prosprio
    Why not just try it? You seem pretty convinced already that it will be successful, and there is little risk for you, so why not just find offers that allow banner/display traffic and then contact site owners and see if they'll accept your deal.
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    • Profile picture of the author Zayne Kendrick
      Originally Posted by Prosprio View Post

      Why not just try it? You seem pretty convinced already that it will be successful, and there is little risk for you, so why not just find offers that allow banner/display traffic and then contact site owners and see if they'll accept your deal.
      With the right approach, website owners do accept to be paid on a cpa basis, that's not the issue. The problem is that the cpa network I'm in don't allow me to pay individual site owners on a cpa/performance basis, which is what I want to do. They only allow me to pay them on a flat rate, cpm, or cpc basis.
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  • Profile picture of the author smaxor
    We work with primarily these types of affiliates. As you can see by my signature.
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    Jason Akatiff, CEO, A4D Performance
    Skype: smaxoro, twitter: http://www.twitter.com/smaxor, blog: http://oooff.com/php-affiliate-seo-blog

    Join A4D, Now Accepting experienced PPC, Display, PPV, Email affiliates. http://www.a4d.com

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    • Profile picture of the author Zayne Kendrick
      Originally Posted by smaxor View Post

      We work with primarily these types of affiliates. As you can see by my signature.
      Ok, thank you very much. I'll get in touch with you.
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