[NEWBIE GUIDE] How to Pick CPA Offers!

by Greedy
19 replies
How to Pick CPA & Affiliate Offers in 5 Steps

When it comes to picking a good affiliate offer, I have a 5 step process that I use.

I use it to avoid bad offers.

It is pretty simple and works great….

1. Pick a niche that you believe you can promote. Use something you can create good angles and ideas around. A niche you’re somewhat knowledgeable in is a good starting point. If you’re unsure at first don’t worry, this skill will develop over time. If you’re newbie, I recommend something with a payout in the $3-$10 range. This helps you keep testing cheap. The last key thing to keep in mind is your traffic source, some traffic sources don’t allow certain types of offers, or don’t do well with specific offers. (You’ll have to look into your specific traffic source a bit more for more info on this.)

2. Look for the top offers with the highest network average EPCs in your niche. Make a list of the top 1-2 offers on each of your affiliate networks. (Do not compare network average EPCs between different affiliate networks. There are too many variables.)

3. Ask each of your affiliate managers what offers they thinks are doing the best in niche.

4. Look over each offer in detail yourself, look at things like the landing page copy, the design, the price for the consumer (if a straight sale offer), and the overall feeling in your gut. You can also check out Alexa.com to see how much traffic the offer’s URL is getting, this can help you tell if the offer is been around for a bit or brand new. (Not a deal breaker for me just worth paying attention to.)

Also consider how easily/fast you can make a good landing page for it.

5. Pick your top 2-3 offers to split test. (Make sure you test each offer for at least 100-200 clicks before jumping to conclusions.) And always be testing and looking for new offers.

(6.) You may need step number 6, if your offer(s) requires approval. If your offer(s) requires approval, reach out to your affiliate manager or whoever handles approvals at the network. Don’t be afraid to give them a call, and follow up until you get approved. Also if they ask you for your ads or landing pages don’t worry too much, this is very common.

Good Luck & Never Give Up! :p

If you have any questions for me on this please post them.
#cpa #guide #newbie #offers #pick
  • Profile picture of the author KSixJeremy
    Great guide! Hope this helps many affiliates here pick the right offers for their campaigns.
    {{ DiscussionBoard.errors[8444754].message }}
  • Profile picture of the author abilder
    Great guide, thanks for the tips
    {{ DiscussionBoard.errors[8446941].message }}
  • Profile picture of the author Reddevil007
    greedy has been a revelation for this forum, you will always see her helping out others...
    {{ DiscussionBoard.errors[8447049].message }}
    • Profile picture of the author Disloyal
      Originally Posted by Reddevil007 View Post

      greedy has been a revelation for this forum, you will always see her helping out others...
      Agree, a really admirable person.
      {{ DiscussionBoard.errors[8447095].message }}
  • Profile picture of the author mastertushar
    Great post Greedy

    I am member of your forum from 2 months. You are doing more with POF I guess. I am looking some more info about Facebook PPC and CPA offers.
    {{ DiscussionBoard.errors[8447141].message }}
    • Profile picture of the author jusancy
      Also consider how easily/fast you can make a good landing page for it.
      If the offer already has a landing page, I'm trying to understand the strategy and pitfalls of introducing a "pre-sale" landing page. I'm wondering about the following:
      • Is there a thread or article on the how and why of this?
      • If you use this landing page to get a name and email address, isn't this considered "co-registration"?
      • If you use this landing page to get a name and email address, doesn't this introduce a new and frustrating layer between the potential customer and the sale?
      • Even if you don't solicit an opt-in, what do you typically do to increase your chance of conversion?
      • What would the wording be like if your CPA network forbids this?
      I find this topic about "landers" to be extremely interesting, but I don't know how to pull it off successfully.
      {{ DiscussionBoard.errors[8447452].message }}
  • Profile picture of the author Noel2010
    Great steps to follow. Thanks for the insight.
    {{ DiscussionBoard.errors[8447654].message }}
  • Profile picture of the author PPC-Coach
    Great post, but be careful with network epcs, they're easily "adjusted" to look very good. The best way to find good offers is to test them with real traffic imho.

    {{ DiscussionBoard.errors[8447665].message }}
    • Profile picture of the author williamrs
      Originally Posted by PPC-Coach View Post

      Great post, but be careful with network epcs, they're easily "adjusted" to look very good. The best way to find good offers is to test them with real traffic imho.

      I agree 100%. I almost ignore that metric (maybe I am a bit exaggerated, though ).

      But the step-by-step process is very good, so thanks!

      I would just add one extra step:


      Understand your audience

      The same offers have different performances with different traffic sources and audiences. So, just having a good offer isn't enough, we need to know if it's good for our traffic.

      We have to consider what people are doing, what they have in mind when they get to our landing page / offer. Their mindset, their behavior, their interests, etc... these things are also very relevant.

      I have some tough offers (long forms with lot's of personal info) that do really well for me and some simple one-page submits that just don't convert, and both of them can be considered good offers, the difference is that some of them are not suitable for my traffic.

      Just my 2 cents!


      W
      Signature
      Steal My Profit Strategy



      >> Download Now <<
      {{ DiscussionBoard.errors[8448617].message }}
  • Profile picture of the author Greedy
    I am member of your forum from 2 months. You are doing more with POF I guess. I am looking some more info about Facebook PPC and CPA offers.
    I will have my Facebook Mega Guide on site by the end of the week.

    Is there a thread or article on the how and why of this?
    Umm, I just look at what my competition is doing on traffic source. That is how I learn to building landing pages. That and the book Ca$hvertising for my text.

    If you use this landing page to get a name and email address, isn't this considered "co-registration"?
    I just use the landing page pitch the offer better. I don't collect e-mail all the time.

    If you use this landing page to get a name and email address, doesn't this introduce a new and frustrating layer between the potential customer and the sale?
    Not if done right, it explains the offer better.

    Even if you don't solicit an opt-in, what do you typically do to increase your chance of conversion?
    Yes, greatly if done correctly.

    What would the wording be like if your CPA network forbids this?
    Most CPA Networks don't forbid landing pages, but if they do, I wouldn't use the offer.
    {{ DiscussionBoard.errors[8448872].message }}
  • Profile picture of the author benkleiner
    How do you perform the above mentioned "split tests"?
    Where can I learn about that?
    Thank you
    {{ DiscussionBoard.errors[9279035].message }}
    • Profile picture of the author Greedy
      Originally Posted by benkleiner View Post

      How do you perform the above mentioned "split tests"?
      Where can I learn about that?
      Thank you
      Split tests is just rotating between two or more things.

      Typically, you rotate between things like landing pages, offers, ad titles, ect, to see what preforms best.
      {{ DiscussionBoard.errors[9282000].message }}
      • Profile picture of the author badboy_Nick
        Very nice guide mate, love it!

        Two small additions if I may: What I also always look out for is if I can build my own branded page I can control 100% ... as opposed to sending traffic directly to a lander via an affiliate link. Personal preference, but I do prefer "host and post" instead of using affiliate links via subID. Just gives me more control over the entire campaign.

        The other thing is to also ask your affiliate manager about average scrub/rejection rates and rejection guarantees, this will come in very handy. Some products have very high scrub rates (payday for instance, VERY high) while others are very low and sometimes even have ceilings and scrub guarantees which makes promoting these types of products very attractive.

        Apart from that great guide!

        Nick
        Signature
        Read my incredible story: www.affiliatechamp.co.uk
        {{ DiscussionBoard.errors[9282329].message }}
      • Profile picture of the author benkleiner
        I know what split tests are, I mean how do you perform them: Are there any applications to do that or what?
        {{ DiscussionBoard.errors[9284300].message }}
  • Profile picture of the author Greedy
    The other thing is to also ask your affiliate manager about average scrub/rejection rates and rejection guarantees, this will come in very handy. Some products have very high scrub rates (payday for instance, VERY high) while others are very low and sometimes even have ceilings and scrub guarantees which makes promoting these types of products very attractive.
    Great tip!
    {{ DiscussionBoard.errors[9288142].message }}
  • Profile picture of the author DarioCPABeyond
    Very nice little guide Greedy!
    {{ DiscussionBoard.errors[9298043].message }}
  • Profile picture of the author Lafftar
    Thanks for this, was very helpful.
    {{ DiscussionBoard.errors[9299757].message }}
  • Profile picture of the author Greedy
    Sure things, please let me know if you need any other help or would like to see any other guides.
    {{ DiscussionBoard.errors[9352051].message }}

Trending Topics