Follow This Newbies Facebook Campaign!

Hey guys,

I am just getting back into CPA marketing and wanted to start a thread which I will try to update daily on my progress. Here is a bit of background on me.

I was a full-time internet marketer for about 3 years and then was hit with the panda update. That really screwed me over. I tampered with CPA marketing (mainly on POF), almost got it to work then ran out of funds. So I had to get a job.

I have decided to get back into CPA marketing using Facebook ads. I am DETERMINED to make this work. My budget will be $20/day. Everything I earn will go back into buying traffic.

Here is my mindset going into learning Facebook ads + CPA marketing

1. Expect to lose money - I do not expect to make even a single conversion until after $100 worth of testing
2. Stick with few offers - I will only stick with a few offers and continue to test, test, test
3. Bid high, collect data fast - Since I only have a couple hours to work on this a day, I will be bidding high to get quick traffic to collect data.
4. Increase CTR first, then conversions - I will be doing my best to learn how to increase the CTR for my target audience, first then conversions. This means I will be direct linking, then building a landing page to increase CR.
5. DO NOT GIVE UP - Failure is not an option.

Day 1
- Did some research and got approved for one offer which I am very familiar with.
- Set up one campaign w/ 12 different ads. Ad copy is the same across the board. Only variation is the pictures.
- Spent about 30 minutes on targeting.
- Bid on CPM model (CPC was not getting traffic fast enough)
- Cut ads that did not have clicks after 5k views.
- Top performing ad had 0.011% CTR

STATS FOR DAY 1

Campaign Reach: 61,267
Frequency: 6.4
Clicks: 31
Click-Through Rate: 0.008%
Total Spent: $19.24
Conversions: 0

Day 2

- Looked at the data from day 1. Found a trend
- Changed targeting to match trend to test if things would change
- Threw up 15 new ads with same ad copy, but different types of pictures to match that of on going trend from day 1
- Bidding on CPC to test if I get traffic (very high CPC and traffic not coming in. Will be testing CPM for day 3 with same top ads)
- ONE CONVERSION & top performing ad was 0.111%!

STATS FOR DAY 2

Campaign Reach: 27,978
Frequency:3.8
Clicks: 20
Click-Through Rate: 0.081%
Total Spent: $9.75
Conversions: (EDITED) 2!!!!!

Takeaways from Day 2

Changing my targeting increased my CTR a TON. Bidding way above the suggested CPC still does not get my ad delivered, so I will try to use the CPM model to see if my ads will get delivered more.

I am scared that will deplete my budget really fast because the new targeting CPM is very expensive compared to Day 1. Also, I want to try running the ads at different times of the day. I will test that for Day 3 and Day 4 given that my ads get delivered.

From the current trends of Day 2 (I know its a small amount of testing), I seem to have found a current trend for the image that appeals to my audience. I will look for those tomorrow to test on Day 3 & Day 4.