Optimizing campaign

Here is a rough overview of how I go about this...

First, all of these tests must be rotated evenly running over the same time period. You cannot run 1 LP/offer/ad one day and then test another LP/offer/ad the next day. You need to rotate them evenly at the same time to get accurate data. (This is do to the fact different days of the week, and different times yield different results.)

Keywords / URLs - Test each keyword or URL (for the PPV advertiser) for 1x – 3x the offer's payout.

Ad Images / Ad Copy – For CPC Ads test each ad variation for 1x – 2x the offer's payout. For CPM ads test each ad variation for 7,000 – 10,000 impressions. (Also pay close attention to which ads are generating conversions, some ads may yield high CTRs but a low conversion rates. You'll want to have tested over 100 clicks to the offer before deciding if 1 ad body or ad image converts better.)

Landing Pages – Test each landing page for at least 100 unique clicks from the same targeting demographic before jumping to conclusions. You'll want to judge by the landing pages by their conversion rates. Since some landing pages may generate a lot of click to the offer, but not yield conversions.

Offers – Test each offer for at least 100 unique clicks from the same targeting demographic before jumping to conclusions. If the same offer is on two different CPA/Affiliate Networks, they still should be tested separately.

I hope that helps with things. I go into more depth on my private blog www.GreedReports.com !

It depends on the traffic source for me. I normally start off with several targets or targeting options, so I will weed those out as I go.

I'll also test different landing page variations as well, and offers too.

For time I let it run all the time at first, then after a week or so I will start looking at when the conversions are coming in to determine day parting.

The biggest thing IMO is to track each change and let everything run long enough to get valid data

That is another way to approach it.