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If A CPA offers payout is $2, What's the maximum I should spend per click

by Al amin
25 replies
Hy, If an CPA offer lets say dating niche payout is $2, what will be the maximum amount I should send per click to make profit?


I know it will depend on some factor like how well it convert etc. So, Please don't answer like it depends. Think that you are going to promote a offer personally and payout is $2. Now how much you will pay per click at best to test that offer.


Thanks
#click #cpa #maximum #offers #payout #spend
  • Profile picture of the author Greedy
    To make a conversion? It would be pretty hard to questimate how many clicks to a profit.

    I test 1-2x the offer's payout in traffic.
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    • Profile picture of the author Chirag
      Originally Posted by Greedy View Post

      To make a conversion? It would be pretty hard to questimate how many clicks to a profit.

      I test 1-2x the offer's payout in traffic.

      Hi greedy,

      I'm relatively still a Newbie just starting out in CPA so apologiesif this may be a silly question but could you please explain what you mean by 1x2 the offers payout.

      Thank you.


      Chirag
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    • Profile picture of the author Al amin
      Originally Posted by Greedy View Post

      To make a conversion? It would be pretty hard to questimate how many clicks to a profit.

      I test 1-2x the offer's payout in traffic.
      Thanks. you mean you would spend 1-2x like if an offers payout is $2. You would spend $2x2=$4 right? Please make me clear.

      Thanks
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  • Profile picture of the author RemyMartin
    There is no standard number for anything in this business so your question can't be answered and cpc will vary with each traffic source.

    I would try to get at least 100 clicks without spending more than $4 direct linking. If I'm using a landing page I might spend a couple dollars more depending on the CTR and conversions.
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    • Profile picture of the author Al amin
      Originally Posted by RemyMartin View Post

      There is no standard number for anything in this business so your question can't be answered and cpc will vary with each traffic source.

      I would try to get at least 100 clicks without spending more than $4 direct linking. If I'm using a landing page I might spend a couple dollars more depending on the CTR and conversions.

      Thanks. So, I can see you would spend $4 maximum for direct linking. That means you test a offer with 2x promotion and if that doesn't convert you leave that. Right?
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      • Profile picture of the author RemyMartin
        Originally Posted by Al amin View Post

        Thanks. So, I can see you would spend $4 maximum for direct linking. That means you test a offer with 2x promotion and if that doesn't convert you leave that. Right?
        Well it depends. If I'm getting a good amount of clicks but zero conversions, I'll try using a landing page or switch the offer. If things still aren't promising after that, then I'll stop.

        You see 80% of this game is about testing and gathering data to find out what works with your traffic source and what doesn't. 20% is about optimization and scale.
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      • Profile picture of the author Greedy
        Originally Posted by Al amin View Post

        Thanks. So, I can see you would spend $4 maximum for direct linking. That means you test a offer with 2x promotion and if that doesn't convert you leave that. Right?
        If it doesn't convert...

        - Test new Keywords/URLs

        - Test a Landing Page and Landing Page variations.

        - Test new Ads.

        - Test new demographics.

        And you are using an e-mail submit I would defiantly test it at least $4. (I know I said $2 was ok before, but I didn't realize this was an e-mail submit.) Personally I stay away from e-mail submits since they are scrubbed so bad.
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        • Profile picture of the author Al amin
          Originally Posted by Greedy View Post

          Personally I stay away from e-mail submits since they are scrubbed so bad.
          So, What type of offer you promote successfully and most often?
          Thanks
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  • Profile picture of the author linux17
    Why you are looking for $2 dating offer because most of the best CPA companies offering dating offers start from $5, try $5 dating offer and pay $5 for 200 clicks, so at least you can earn $25 to $30 from one campaign
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    • Profile picture of the author Al amin
      Originally Posted by linux17 View Post

      Why you are looking for $2 dating offer because most of the best CPA companies offering dating offers start from $5, try $5 dating offer and pay $5 for 200 clicks, so at least you can earn $25 to $30 from one campaign
      Thanks. I am actually not promoting $2 offer. I just used as example. You suggest to spend $5. Can you suggest me some place to promote offer?
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    • Profile picture of the author jasondinner
      Originally Posted by linux17 View Post

      Why you are looking for $2 dating offer because most of the best CPA companies offering dating offers start from $5, try $5 dating offer and pay $5 for 200 clicks, so at least you can earn $25 to $30 from one campaign
      So you're only willing to spend $5 to see if an offer is worth promoting?

      I can only think how many campaigns you could have crushed with that you didn't because you stopped at only $5.

      You ever hear the true story about the miner who stopped "3 Feet From Gold"?
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    • Profile picture of the author erikfcb
      Originally Posted by linux17 View Post

      Why you are looking for $2 dating offer because most of the best CPA companies offering dating offers start from $5, try $5 dating offer and pay $5 for 200 clicks, so at least you can earn $25 to $30 from one campaign
      Sorry for my ignorance, but I have to ask, where can you pay 5$ for 200 clicks?
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      • Profile picture of the author ankee1991
        Originally Posted by erikfcb View Post

        Sorry for my ignorance, but I have to ask, where can you pay 5$ for 200 clicks?
        Depends on what type of traffic you're buying, that only comes out to $0.025 CPC. In mobile for a lot of countries I get clicks $0.02 or less, few countries I'm paying less than a penny per click. Don't expect to find premium US traffic for that price though...
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        • Profile picture of the author erikfcb
          Originally Posted by ankee1991 View Post

          Depends on what type of traffic you're buying, that only comes out to $0.025 CPC. In mobile for a lot of countries I get clicks $0.02 or less, few countries I'm paying less than a penny per click. Don't expect to find premium US traffic for that price though...
          Ok thank you.
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  • Profile picture of the author ankee1991
    Originally Posted by Al amin View Post

    Please don't answer like it depends.
    Thanks
    Lol, so you want me to lie and give you a wrong answer because you won't accept the right one?

    If I took all the $2 CPA offers I've ran and started them at the exact same CPC well...that'd be a total failure and I'd end up wasting a lot more money trying to get a campaign profitable. Worry more about the offer EPC when deciding a starting CPC rather then what the payout is. If an offer is getting a $0.10 EPC and the cheapest traffic I'm able to get is $0.15 CPC it probably isn't going to work. You need your CPC to be lower then your EPC, anything higher and you're losing money, get it? Again this answer is based upon a bunch of different variables and cannot be static.
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    • Profile picture of the author PPC-Coach
      Originally Posted by ankee1991 View Post

      Lol, so you want me to lie and give you a wrong answer because you won't accept the right one?
      That is the best answer you're going to get.

      The question is not "answerable".

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    • Profile picture of the author Al amin
      Originally Posted by ankee1991 View Post

      Lol, so you want me to lie and give you a wrong answer because you won't accept the right one?

      If I took all the $2 CPA offers I've ran and started them at the exact same CPC well...that'd be a total failure and I'd end up wasting a lot more money trying to get a campaign profitable. Worry more about the offer EPC when deciding a starting CPC rather then what the payout is. If an offer is getting a $0.10 EPC and the cheapest traffic I'm able to get is $0.15 CPC it probably isn't going to work. You need your CPC to be lower then your EPC, anything higher and you're losing money, get it? Again this answer is based upon a bunch of different variables and cannot be static.
      Thanks for nice answer. SO can you please suggest me what payout, epc and CR are great to start with.
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  • Profile picture of the author ChrisBa
    Originally Posted by Al amin View Post

    Hy, If an CPA offer lets say dating niche payout is $2, what will be the maximum amount I should send per click to make profit?


    I know it will depend on some factor like how well it convert etc. So, Please don't answer like it depends. Think that you are going to promote a offer personally and payout is $2. Now how much you will pay per click at best to test that offer.


    Thanks
    How are you promoting the offer?
    I normally spend what the offer pays per variable..
    eg.. if I am using ppc, then i will spend $2 per keyword
    If i am using pof, i'll spend $2 per ad variation
    etc
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  • Profile picture of the author AshTJ
    If it was me, on a $2 payout offer, I'd probably be expecting anywhere between a 10%-20% conversion rate, so to start out I'd probably pay 20-40c per click. That said, I would constantly be trying to improve the conversion rate while simultaneously lowering cpc. But like other people have said, there's not really a definitive answer to your question, you just have to dive in and see for yourself.
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  • Profile picture of the author Drazz
    Originally Posted by Al amin View Post

    Hy, If an CPA offer lets say dating niche payout is $2, what will be the maximum amount I should send per click to make profit?


    I know it will depend on some factor like how well it convert etc. So, Please don't answer like it depends. Think that you are going to promote a offer personally and payout is $2. Now how much you will pay per click at best to test that offer.


    Thanks
    If the conversion rate is 100% and you are direct linking you can pay $1.99 per click. There you go.
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  • Profile picture of the author speedylikesKJ
    usually your cpc is based on epc , your earnings per click , you can use network epc however its not accurate as network epc is based on multiple traffic sources however thats what you can consider to start with until you have your own data and see whats your own epc and than follow that , if your cpc is lower than epc you are in profit
    Originally Posted by Al amin View Post

    Hy, If an CPA offer lets say dating niche payout is $2, what will be the maximum amount I should send per click to make profit?


    I know it will depend on some factor like how well it convert etc. So, Please don't answer like it depends. Think that you are going to promote a offer personally and payout is $2. Now how much you will pay per click at best to test that offer.


    Thanks
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  • Profile picture of the author sanf0rd1
    $1.99 so you can make a $0.01 profit
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  • Profile picture of the author Greedy
    Pretty much anything else.
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    • Profile picture of the author Al amin
      Originally Posted by Greedy View Post

      Pretty much anything else.
      Ok. SO what type of offer you will suggest to newbie to start with?
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