My TeeSpring + Facebook Ad Campaign

So I have 2 questions for you,

1) How much did you spend per cpc?
2) How did you get 1,200 comments without saying anything in the ad itself?

Nice stats drb16153! With a CTR of 30%, I assume you're:

A) Scraping UIDs to get highly targeted people
B) Creating custom audiences with that data

Is that right? If so, are you scraping or paying for scraped data? Are you not worried about getting the banned?

Just curious as 30% CTR screams of custom audiences and scraped UIDs

Where can i get a template like that? Did u make your own?

I wouldn't. I think tee-shirt sales seem to follow suit with the snowball effect. The first sale is always the hardest, so congratulations there. Each sale helps build credibility on your shirt, so the more aggressive you can be on marketing the shirt (at least at the beginning), the better.

I do agree with what someone else had mentioned. Narrow your audience, which is looks like what you've done.

Keep us posted

You are wasting money. Your CTR is low. Your targeting is the problem.

You want tight targeting. Not 11 million people.

I made 2 sales last night when i blew through that $ 50. Today i had 3 sales in the morning with $20 spent so far. Nothing since morning, just clicks and likes..

Have you received any sales?

What do you have to select for optimized cpm? (Do you simply place the conversion pixel on the teespring product page and then directly send FB clicks to the website?)

UPDATE:

my stats as of now:



Getting more clicks, but they aren't leading to any more sales.

I'm not sure what to make of this.

fb is lowering the exposure of page-posts, they want you to pay for ads (promote your page). your page-posts will be seen by fewer people and thus lowering the chance of monetizing the page. you have 10k likes? how many people comment, like and share your posts? do the math and you will get a rough CTR of what you can expect from page-posts promoting your campaigns.

personally I would stick with news feed ads, because you are eventually paying for two things: clicks to your website and possible likes of your page. of course fewer people will like your page than click the link to your site, but maybe those people will not buy either and you can monetize them later with sponsored posts.

but first, ditch the current campaign and start a new one, maybe different call to action or even better, ask yourself: are the people you are targeting very passionate about their niche, are they willing to buy to express their passion with a t-shirt?

This doesn't mean that no one has. A lot of people are killing it with TeeSpring lately. I love the expression "it takes money to make money" and I think TeeSpring + Facebook is an awesome way to reaffirm that point.


Understandable stopping the ad. Following this whole thread I may have to agree with a previous post that the success (or lack thereof) may fall on the actual design. Not all of them can be winners.

I'll be curious to see how your promotion works via your fan page.

Cheers,
Ben

I had it set to OCPM last night and ended up with CPMs that were more than $10.. Is that normal? Because i changed it ASAP since my budget was burning

I am confused. what do these percentages mean, what are they referring to? 68% research on their smartphone, what about other 32%? because if you add all up you come up with way more than 100% .

UPDATE:

I contacted teespring support to lower my goal from 15 down to 10.

This was a wise decision because I ended up selling 12 shirts--most of which were sold in the last few days of the campaign.

I stopped relying on paid ads and pretty much just promoted the campaign on my fan page, constantly re-posting the campaign with the remaining amount of time left, to give the fans a sense of pressure into making a purchase.

I was expecting more sales. 10K+ fans and only 12 sales? It certainly couldn't be the design... it's niche specific and is a best seller in my zazzle store. These facebook algorithms limiting exposure of posts is likely the culprit here as my campaign posts had only 300 to 500 views, and sometimes around 1000 if they were shared. I've seen other fan pages in my niche with 100k+ fans, and their teepsring campaigns sell only around 50 or 60 shirts... sometimes around 100 (rarely).

I made a small profit, and gained some experience:





118.30 - 75.74 = $42.9 PROFIT

It's not much, but at least I didn't lose any money lol

For my next campaign, I'm going to use a superior design, and try to choose a better target audience.

I'm wondering if it's possible to target people who have LIKED certain fan pages. Anybody here have any idea on how to do that? That would help dramatically.

regarding page posts exposure: I just ended one campaign, niche specific, targeting 56k people. after 20€ spent I have 21 likes of my page and 32 likes of my ad post, 1 share and 36 people liked my campaign on teespring. 0 sales, ctr was around 1.3% while cpc around 0.25 (hard to say as I accidentally deleted one ad and lost my stats).

I post numerous times a day from my page and guess what? none of the 21 people have seen any post. curious .

type the fanpage name in the interests field, sometimes it will show up while sometimes not. I dont know whats the deal here, it may be linked with the type of the page (ie community, entertainment) or likes count.

use pagedatapro and do a little research to come up with some decent pages, then try to target them .

oCPM = 2.28. My demo is 1.6m but I only needed about 30,000 impressions to sell 100 shirts.

I agree that likes/shares/comments on the shirt adds some authority....but unless you've got sales, people will probably think "so many liking this shirt, but nobody buying...i won't get it then"

Someone told me that making money is saturated. Tell that to the million CEOs who start companies everyday...

Yes, I saw everyone walking naked today. People stopped wearing clothing, he is right.

Laser targeted audience is the key to any Facebook campaign. I also had a campaign in December that had 36% CTR where I've got 2,295 clicks for only $3.05. See below:

Read through the previous posts, here's my input having run campaigns on Teespring for a few months now.

The CTR shown by the OP is relatively low for Newsfeed as expressed by some of the other posters here, but if you're making a profit then you have something to work with.

A target audience of 11 Million is probably not nearly targeted enough. Most of my successful campaigns have an audience in the range of 50,000 up to maybe 500,000.

I've found that if a shirt does not sell within the first $10 or $20 spent then more money is not going to solve the problem (assuming that you've done a decent job of targeting). If you look at other Teespring campaigns there are often shirts with lousy designs that sell great, and good designs that don't sell at all. In my opinion the design is usually less of a factor than the marketing.

The Facebook tracking pixel is definitely unreliable, however it is still useful. Across all my campaigns, fewer than half of the sales are tracked by the pixels. Some of this is due to customers who purchase multiple items, but that only accounts for a portion of the discrepancy. The reason I say it's still useful is that if you're making a decent volume of sales you can still use the conversion data for optimizing your ad campaigns. Just know that the conversion cost that Facebook shows is most likely higher than your actual costs.

Teespring campaigns can do great with mobile traffic (confirmed by the previously discussed conversion pixels). Like others, I had assumed mobile traffic would not convert, but fortunately I tested it early on and was proved wrong. I continue to use mobile and desktop, as well as newsfeed and right side ads. Just test regardless of what other people speculate about what should or should not work.

Personally I've not had great success selling shirts late at night, but it sounds like others have had different experiences. Be careful when you start a facebook campaign in the evening as they have a nasty habit of blasting out your budget before midnight. What I do is set it conservatively if it's in the late evening and then raise it after midnight.

As far as whether Teespring is saturated, I will say that it's definitely a different environment than it was late last year, but you can still do very well. I still have a lot of shirts that do not sell, but the ones that do way more than make up for that. Just don't spend a lot of money on the shirts that are not selling. You can buy a couple to start off the social proof on a campaign, but frankly I've found that if a shirt is going to sell then I don't need to bother doing this.

My advice is to test test test. Don't spend a lot on campaigns that don't sell, and don't fall in love with your shirts. Some shirts just don't sell, sometimes the majority of them. When you have a shirt that's doing well, optimize and scale the campaigns, and test similar shirts or niches.

Do you find that sales are still just as good even know your linking to your own domain?

Teespring makes it really easy to design a shirt and get it up and running. This does not mean that the designs will be good. I have seen some awful designs and the marketers wonder why they cant make a sale. If you cant design have it outsourced and test several to find a winner, than scale up.

Any idea what's causing this? And how to resolve this?

I had the same issue yesterday. But it turned out that you have to select the tracking pixel twice if you'll use OCPM. You have to select the tracking pixel in both the "Creative" tab and "Optimization & Pricing" tab when creating an ad. Here's a screenshot for your reference: 2014-07-01_2215 - pmiguel's library

@CtrlAltRage

I killed my Facebook ad campaign a few days ago and I won't promote it anymore, since the newsfeed ad has very few engagement with only a few likes and like a single share.

I made a few mistakes and I will remember them the next time I start a campaign.

- I only offered one t-shirt color (black)
- I had a bad timing with starting the campaign after Christmas and New Year's. Should have been before Christmas.
- I had a random design, which did not allow to laser-target the audience (I tried to target Military, Veterans from around Houston)
- I kept my ads running although the post engagement on my newsfeed ad (black post) was way too low (a few likes and probably a single share with an reach of more than 6,000 people)
- And yes I think the market is too saturated to win against the competition

I am working on a new design for an occupation and I have a two variations.

How do you test and verify, which one to launch?

Do you launch both and promote them with fb ads, to see which works better?



Thank you for your offer. I might shoot you a pm, when I am ready to launch it in a few weeks.