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What is "brand==*"?

by BenWesty
4 replies
So I had someone setup an AdWords campaign for my eCommerce store and I am noticing a lot of clicks from the keywords "brand==*", "id==*" and sometimes even just *

Could someone please explain to me what these are?

Thanks
#brand
  • Profile picture of the author BenWesty
    Anybody? With a forum full of experts I was hoping someone could help me out with this one!
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  • Profile picture of the author BenWesty
    Not sure if I am breaking any rules by bumping this, but not sure how else to find out. Google search gives no answers
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  • Profile picture of the author JoeFerguson
    Sounds like it's just referring to terms that have 'brand' as part/half of it. I could be wrong but that's what I would guess. Couldn't find anything on the matter myself. Did you try contacting any kind of support?
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  • Profile picture of the author drewfioravanti
    My only guess would be that they are dynamic keywords but I've never used dynamic keywords so I can't say for sure.

    You might have better lluck in the CPC forum: Well, I can't find that forum anymore...
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