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Need help in launching a campaign - tracking software

by James Pierson
3 replies
We signed up with a CPA network to launch our campaign. They are using CAKE (CAKE | Enterprise Performance Marketing | CAKE) for their tracking. However, we are using only Google analytics and nothing else. We need a way to launch and track this campaign. We are not able to proceed since this issue is not resolved. I got this email from their account rep/campaign manager.

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Our basic tracking platform uses iframe pixels to track utilizing cookies (30 day cookies typically). In order to ensure that everything is organized and optimized by affiliate, we pass a parameter in the unique link provided by our advertiser (based ont their system)

We give the advertiser a pixel from our system (CAKE marketing) to place where the conversion takes place. Our system then attributes the lead to the proper affiliate id.

We just need to know where in the link to place our affid token to pass this information so then it can be recorded by the advertiser as well, so they can determine the amount of traffic from each subaffiliate and quality.

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What should we do?
#campaign #launching #software #tracking
  • Profile picture of the author ChrisBa
    Can't you add a pixel for them?

    I think your best off calling your contact and explaining your situation to them and ask them If anyone else has encountered the same issue before and what they did to resolve..
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    • Profile picture of the author crams
      Ya so what I like using with affiliate netwoks using cake is setup the subid on &s2=
      I track most of my clicks with bevo. when placing my c2m offer link I leave blank after &s2 like so
      http :// clickztrax.com/?a=111&c=1111&s2=

      this way I track conversion at subid, keyword, ad level
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  • Profile picture of the author James Pierson
    My account rep has no idea what to do. They contacted their account rep at CAKE to get a solution but it's not moving ahead. Its been 10 days and I have not gotten a response from them about this. I wanted to find a solution myself.
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