My first time using reddit paid ad's was pretty cool

14 replies
Many of my target audience use reddit so I thought I'd give it a go.

Also I love reddit.

My budget was a test budget of $19.97

Across that I ran two ads. One with an image and one without.

One ad was a little less specific and much shorter in word count while the other one was very specific and longer in total word count as well as telling a bit of a story of the ad and the idea behind itself which I noticed kind of works well on reddit.

The ad without the image that was less specific:
10,581 impressions, $0.95 cpm, 18 clicks, 0.17% ctr & $0.56 cpc

The ad with the image that was more specific, more targeted and with a longer word count:
10,389 impressions, $0.96 cpm, 73 clicks, 0.703% ctr & $0.14 cpc

Total:
20,970 impressions, $0.95 cpm, 91 clicks, 0.434% ctr & $0.22 cpc

Overall I am satisfied and will be using reddit much more often in my advertising.

If I had of spent the $20 on the second ad test type alone I probably would have had around 140 clicks, a much lower cpc and much higher ctr.

I do not sell anything on my site and instead am only currently working on content generation and trying to build my audience up. So it is hard to tell if any of the new traffic had any real overall effect especially since them signing up to the site for updates would greatly rely on the content they view at the time and the target url.

But as I say I am overall pretty content with the results from only 1 test with 2 separate ads running and I did double my small subscriber list in the 1-2 days the ad ran.

Has anyone else used reddit and would like to share or discuss?
#cool #paid #pretty #reddit #time
  • Profile picture of the author watsonovedades
    numbers are hard to read and understand if you put them like that
    on the other hand
    kudoos!!
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  • Profile picture of the author amcg
    Reddit has particularly nuances with regards to marketing and ads. It's best to observe, take part in the community before spending money.
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    • Profile picture of the author goindeep
      Originally Posted by amcg View Post

      Reddit has particularly nuances with regards to marketing and ads. It's best to observe, take part in the community before spending money.
      Yeah I been part of several communities there for a while so decided to jump on in and get wet.
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  • Profile picture of the author WilsonHorne
    wow, new traffic source to test , thanks for sharing!
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    • Profile picture of the author goindeep
      Yeah it's quite good and what I like about it is that as your profile grows on reddit so does both your paid traffic but also does your regular unpaid traffic. I assume its because of Reddit karma and also because people realize your now part of the community and are not just there to make money off them.
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  • Profile picture of the author Avocado Plugins
    I had no idea about this traffic source actually. Will try it on my end since I am actually selling a product and will report back on conversions. Reddit actually has a WordPress area just for plugins so that should be perfect for me. PS: Love your signature.
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    Let our lean, healthy and shredded WordPress Plugins make you more money... start here.
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  • Profile picture of the author Monetizeyou
    Banned
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  • Profile picture of the author Sandakelum
    I was able to make few good sales with Reddit about a year ago. People over there are very smart. Content must be real good or they will down vote you to hell.

    I didn't try ads though...
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  • Profile picture of the author JoeFerguson
    Interesting. Reddit comes up In conversation very often as a traffic source but maybe it's something people should consider more. Like Sandakelum said, the community is pretty sharp so ensuring your is presented professionally is a must.
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    • Profile picture of the author goindeep
      Originally Posted by JoeFerguson View Post

      Interesting. Reddit comes up In conversation very often as a traffic source but maybe it's something people should consider more. Like Sandakelum said, the community is pretty sharp so ensuring your is presented professionally is a must.
      I tend to disagree with that one just ever so slightly, but that slightness makes a big difference in the end.

      Sometimes we seem to take things people say and just repeat without any examples or real data to go off of.

      Reddit's community has in general and on average probably a much more intelligent community as compared with something like Facebook. And I would base that off of the way their community works and the way their website functions, it's a little more technical, they don't allow as much BS and or Spam and in general they love automation.

      However it does not mean that you can paint them all with the same brush.

      Reddit is one large community with sub community's and each sub community is unique. Depending on the sub community AKA sub reddit you will have varying degrees of how switched on the members are.

      For example a subreddit such as Animals being total jerks would generally just want to have a good chuckle and not be so anal retentive about the 'rules' of posting.

      I would target your audience with a niche closely or directly related on the subreddit culture and community.

      Here are some places to begin with...

      subreddits

      Tip > Scroll down in any subreddit and they will have other related subreddits
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      • Profile picture of the author dayyad
        I started using them yesterday! Will have my first add run with them today. Only invested about 5 bucks into it though.
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        • Profile picture of the author goindeep
          Originally Posted by dayyad View Post

          I started using them yesterday! Will have my first add run with them today. Only invested about 5 bucks into it though.
          Let us know how you go bro.
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