My first time using reddit paid ad's was pretty cool

Many of my target audience use reddit so I thought I'd give it a go.

Also I love reddit.

My budget was a test budget of $19.97

Across that I ran two ads. One with an image and one without.

One ad was a little less specific and much shorter in word count while the other one was very specific and longer in total word count as well as telling a bit of a story of the ad and the idea behind itself which I noticed kind of works well on reddit.

The ad without the image that was less specific:
10,581 impressions, $0.95 cpm, 18 clicks, 0.17% ctr & $0.56 cpc

The ad with the image that was more specific, more targeted and with a longer word count:
10,389 impressions, $0.96 cpm, 73 clicks, 0.703% ctr & $0.14 cpc

Total:
20,970 impressions, $0.95 cpm, 91 clicks, 0.434% ctr & $0.22 cpc

Overall I am satisfied and will be using reddit much more often in my advertising.

If I had of spent the $20 on the second ad test type alone I probably would have had around 140 clicks, a much lower cpc and much higher ctr.

I do not sell anything on my site and instead am only currently working on content generation and trying to build my audience up. So it is hard to tell if any of the new traffic had any real overall effect especially since them signing up to the site for updates would greatly rely on the content they view at the time and the target url.

But as I say I am overall pretty content with the results from only 1 test with 2 separate ads running and I did double my small subscriber list in the 1-2 days the ad ran.

Has anyone else used reddit and would like to share or discuss?