Making The Most Of Google Adwords Content Network
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Click frauds are talked about frequently and fear of getting massive traffic that are not converting makes an advertiser fearful with this advertising type. Others are also talking about not really getting better performances with this advertising program and even paying so much cash for non-quality clicks.
But advertisers with Google Adwords done on the search network are also having some concerns facing them in the advertising platform. If you are doing your paid advertising campaign on the search network you will also be faced with some realities.
- Google Adwords has innovations imposed that you, as advertisers, should focus more on quality score to make your advertising efforts more to your advantage. You will be rewarded though, if you have a high quality score.
- Your Google Adwords ads will be deactivated with no reasons given at all, and even without informing you. This will be done if you have consistent low click through rates, although no standard figures are given for this click through rate basis.
- With so many competitions on your niche, the advertising game is even getting harsher. Ad costs and to be on the top search results sites are getting higher and may no longer be competitive.
Have a try with the content network and you just need to do some effective things to be more successful with your paid advertising efforts on Google Adwords.
- Use different keywords in your ads which you can use in different ad sites, and these words may not be those ranked terms that have also high prices. The lower priced keywords may just give you a lot of savings on your ad expense because you are not spending on higher priced words.
- Target only the medium ranked keywords and you will probably get traffic that may not be massive at all but also can give a fair conversion rate for your efforts. With the medium ranked keywords that you bid on you may get results that can be more profitable and with better return on investments for your ad program.
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