10 Secrets to Writing Compelling Content
- ARTICLES |
Below I have listed 10 simple tactics that make any piece of writing more compelling. It does not matter if your writing a blog post, a tweeter tweet or a sales letter, you need to write compelling, unique and interesting content.
1. Don't hedge
"Hedging" is when you go out of your way to cover every contingency in an argument. The hedges are terms such as "almost all" and "at least some affinity."
2. Repeat a Phrase
Repetition establishes structure and rhythm. It pulls the reader into the flow of your writing. Repetition isn't difficult to use. Repetition is your friend. Do not overuse.
3. No passive voice
Passive voice is when you switch the positions of the subject and object of a sentence. For example: "The boy hit the ball" is in active voice; passive voice is: "The ball is hit by the boy." Notice how passive voice uses more words without adding information.
4. Brevity
Most people won't read more than a few sentences. Any more and they'll start scanning. In fact, most won't read an article exactly from top to bottom, so write less.
5. Use short sentences.
Use more short sentences. Short sentences are easy to read. They're easy to digest. It's easier to follow each point of an argument. Longer sentences -- especially if divided up with dashes -- are an appropriate tool, ifmixed in with shorter sentences to break things up.
6. Don 't solve every problem.
If you're writing a report that is supposed to cover all the bases, this tip doesn't apply. But if you're trying to be persuasive (particularly if you're creating a content net), don't try to handle every objection in one sitting. Don't solve every problem, leaving no stone unturned; leave them wanting more!
7. Eliminate dull adjectives
Most adjectives and adverbs don't just take up space and dull your message. Example: "I'm very interested in quickly scheduling an in-person interview." Remove the adjectives and you get the same message, but sharper: "I'm interested in scheduling an interview."
8. Be direct
Just get to the point. Avoid flowery wording like pardon me, dear reader, but if it wouldn't be too much of an inconvenience and so on.
9. Tell a story
Include a story in your writing. You can use a personal story that can be used as an example in your post and add substance to your content.
10. Write informally
Sure, informal writing isn't "professional." And yeah, using phrases like and yeah violates the brevity rule. But it's usually smart to write like you talk. Being informal helps you come off as a real person, not robotic copy writer.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
1. Don't hedge
"Hedging" is when you go out of your way to cover every contingency in an argument. The hedges are terms such as "almost all" and "at least some affinity."
2. Repeat a Phrase
Repetition establishes structure and rhythm. It pulls the reader into the flow of your writing. Repetition isn't difficult to use. Repetition is your friend. Do not overuse.
3. No passive voice
Passive voice is when you switch the positions of the subject and object of a sentence. For example: "The boy hit the ball" is in active voice; passive voice is: "The ball is hit by the boy." Notice how passive voice uses more words without adding information.
4. Brevity
Most people won't read more than a few sentences. Any more and they'll start scanning. In fact, most won't read an article exactly from top to bottom, so write less.
5. Use short sentences.
Use more short sentences. Short sentences are easy to read. They're easy to digest. It's easier to follow each point of an argument. Longer sentences -- especially if divided up with dashes -- are an appropriate tool, ifmixed in with shorter sentences to break things up.
6. Don 't solve every problem.
If you're writing a report that is supposed to cover all the bases, this tip doesn't apply. But if you're trying to be persuasive (particularly if you're creating a content net), don't try to handle every objection in one sitting. Don't solve every problem, leaving no stone unturned; leave them wanting more!
7. Eliminate dull adjectives
Most adjectives and adverbs don't just take up space and dull your message. Example: "I'm very interested in quickly scheduling an in-person interview." Remove the adjectives and you get the same message, but sharper: "I'm interested in scheduling an interview."
8. Be direct
Just get to the point. Avoid flowery wording like pardon me, dear reader, but if it wouldn't be too much of an inconvenience and so on.
9. Tell a story
Include a story in your writing. You can use a personal story that can be used as an example in your post and add substance to your content.
10. Write informally
Sure, informal writing isn't "professional." And yeah, using phrases like and yeah violates the brevity rule. But it's usually smart to write like you talk. Being informal helps you come off as a real person, not robotic copy writer.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com