5 SEO Tips for Effective Website Design
- ARTICLES |
There are so many factors to consider when you are selecting the layout and design of your website, sometimes the SEO, or search engine optimization aspects tend to fall by the wayside. But there is a critical relationship between your website's design and its ability to attract organic search engine traffic.
There are many factors to consider when you are designing the look and feel of your website. Some people focus a lot of energy on the color scheme and the aesthetic of the site, but if people can't find your site, or find what they want when they get there, your site is useless.
Today we're going to look at five tips that can help you select an effective design for your website while maximizing SEO potential.
1. Navigation
The navigation scheme for your site should be simple and intuitive. Use text navigation rather than images because they help both of your audiences--both the search engine spiders and your human visitors--find their way around easily. Just as Hansel and Gretel left a trail of breadcrumbs to follow home, leave a breadcrumb trail with each page the user clicks so that they know where they are on your site, and how to find their way back.
2. Page load time
We'll agree that this is not a very sexy element, but it's a crucial one nonetheless. Visitors are impatient creatures. There's only so long they are going to sit waiting for your page to load when your competitor's site is a half a second click away. Test your page's load times and find ways to speed it up, or Google will frown on you and rank a site higher that loads much faster than yours does.
3. Compelling content
The content, images and alt tags, the H1, 2, 3 tags and all of the elements that make up the core of your site must be optimized properly, but not over-optimized because Google doesn't like that either. The trick will be to strike the right balance between excellent content and just enough SEO.
Test how your page appears in a wide range of browsers so that you can correct any glitches before your visitors encounter them.
4. Anchor text linking
Use anchor text, which is simply a keyword that has been hyperlinked, to help both your human and machine visitors find what they are looking for on your website. Anchor text links help communicate what is important. A link such as, red high heels, is always better than, click here to find red high heels.
5. Mobile friendly
More and more of your website's visitors will be accessing your site from a mobile device. Have you taken a look at how your website looks from an iPhone or an android phone? If your visitors are forced to squint, stretch and scroll on the small screen in order to read the content on your site, it's time to offer a mobile version of your site or you'll be leaving out a growing segment of your audience.
Search engine optimization is all about getting found by your ideal customers on the Internet. Make sure that you've got all of these elements covered when you are selecting your website design.
If you liked these SEO tips, you'll want to visit http://mcreasite.com/blog today where you'll discover lots more information about how you can grow your online business using Internet marketing strategies.
There are many factors to consider when you are designing the look and feel of your website. Some people focus a lot of energy on the color scheme and the aesthetic of the site, but if people can't find your site, or find what they want when they get there, your site is useless.
Today we're going to look at five tips that can help you select an effective design for your website while maximizing SEO potential.
1. Navigation
The navigation scheme for your site should be simple and intuitive. Use text navigation rather than images because they help both of your audiences--both the search engine spiders and your human visitors--find their way around easily. Just as Hansel and Gretel left a trail of breadcrumbs to follow home, leave a breadcrumb trail with each page the user clicks so that they know where they are on your site, and how to find their way back.
2. Page load time
We'll agree that this is not a very sexy element, but it's a crucial one nonetheless. Visitors are impatient creatures. There's only so long they are going to sit waiting for your page to load when your competitor's site is a half a second click away. Test your page's load times and find ways to speed it up, or Google will frown on you and rank a site higher that loads much faster than yours does.
3. Compelling content
The content, images and alt tags, the H1, 2, 3 tags and all of the elements that make up the core of your site must be optimized properly, but not over-optimized because Google doesn't like that either. The trick will be to strike the right balance between excellent content and just enough SEO.
Test how your page appears in a wide range of browsers so that you can correct any glitches before your visitors encounter them.
4. Anchor text linking
Use anchor text, which is simply a keyword that has been hyperlinked, to help both your human and machine visitors find what they are looking for on your website. Anchor text links help communicate what is important. A link such as, red high heels, is always better than, click here to find red high heels.
5. Mobile friendly
More and more of your website's visitors will be accessing your site from a mobile device. Have you taken a look at how your website looks from an iPhone or an android phone? If your visitors are forced to squint, stretch and scroll on the small screen in order to read the content on your site, it's time to offer a mobile version of your site or you'll be leaving out a growing segment of your audience.
Search engine optimization is all about getting found by your ideal customers on the Internet. Make sure that you've got all of these elements covered when you are selecting your website design.
If you liked these SEO tips, you'll want to visit http://mcreasite.com/blog today where you'll discover lots more information about how you can grow your online business using Internet marketing strategies.