Where to learn good info on email marketing?
I am wondering if anyone knows a good source (like a course or learning program) to learn more about email marketing in the self help niche. I haven't found much success in finding one. I keep getting these generic courses that give no real info and are geared toward large companies.
I currently have a list of about 11,000 and I know I can be doing better with sales. I want to learn more about:
-how often to send emails
-a good ratio of content and giveaway emails to sales emails
-what reporting and tracking is good to use
-good writing practices and psychology of sales emails, where to put links, etc.
Anybody have any advice?
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