by nksurf
12 replies
I have been a member of this warrior forum since 7th March 2008. I haven't been here for a while.
I now work for a small local family hardware store as their Internet guy.
They hired me to sell their home and garden products online.
I created a website for them, but we haven't made any online sales yet. (Thanks to Amazon)
So, I am back here on warrior forum and researching for better ways sell those products online.
#goal
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  • Profile picture of the author superowid
    Try to create a YouTube channel and link to your website. And create videos of their products and upload them to the channel. And then promote the channel to gain viewers and hopefully direct visitors to the website.
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  • Profile picture of the author cearionmarie
    Do you have social media accounts for the things you sell? Having accounts in several platforms helps in building strong online presence.
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    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

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  • Profile picture of the author Wankum09
    To say nothing about how optimized your site is...for these kinds of products, I bet YouTube is your best bet. But you really should supplement that with socials and use those to post your videos and other relevant content. Be patient.
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  • Profile picture of the author savidge4
    Originally Posted by nksurf View Post

    I have been a member of this warrior forum since 7th March 2008. I haven't been here for a while.
    I now work for a small local family hardware store as their Internet guy.
    They hired me to sell their home and garden products online.
    I created a website for them, but we haven't made any online sales yet. (Thanks to Amazon)
    So, I am back here on warrior forum and researching for better ways sell those products online.
    You need to ask what seperates you from Amazon? We can rule out price right? So the question is why are you even trying to compete with them on that level?

    So there are basically 2 variables in life.. there is time and there is money right? If you want a better price and you have the time, you will purchase on Amazon... BUT you have what Amazon does not.. A store, a geographically active audience that may be looking to buy things.. and may not have the TIME to wait for whatever it is they need.. they need it tomorrow so they can be weekend warriors and do whatever little project they have around the house.

    Does your site currently have the ability to buy online and go in store for pickup? If its good enough for walmart.. home depot, Lowes etc etc it should be good enough for you no?

    My biggest suggestion, focus your SEO efforts Locally. develop a USP ( unique selling prospective ) around time. need it today, get it today. Try and match online order with local pick-up getting a discount equal to whatever instore discounts that may be possible ( seniors or veterans discount ) Basically create the needed incentive to order online.
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    Success is an ACT not an idea
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    • Profile picture of the author nksurf
      Does your site currently have the ability to buy online and go in store for pickup? If its good enough for walmart.. home depot, Lowes etc etc it should be good enough for you no?

      Yes, the site has the ability for people to come in and pick up their product ASAP. In some case we can order by Wed and have it ready to be picked up on Friday.
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      Thank you

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      • Profile picture of the author MSutton
        Originally Posted by nksurf View Post

        Yes, the site has the ability for people to come in and pick up their product ASAP. In some case we can order by Wed and have it ready to be picked up on Friday.
        Not good enough. If you are talking about backordered items, that's one thing, but if the product is in-stock there's no good reason it should take 2 days for the product to be ready for pickup.

        Anyway, you can't compete with Amazon. Your online SEO for the website should not be targeting the world, it should be targeted to the local area the store serves. You cannot compete with Amazon on a national or global level if you have a small brick-and-mortar store that sells the same things Amazon sells. Not only does Amazon get a better wholesale price than you do, but they also often take a loss on sales just to be the cheapest price. Nationally and globally, Amazon is a household name. People know it. Why would they pay more at Ricks-Hardware-N-Stuff.com?

        Amazon's model is not the typical retail model where you buy at wholesale, mark it up and make money on the margin. Amazon makes a lot of their money on memberships, marketplace seller fees, branded credit card interest and late-fees, etc, etc, etc. You don't have those avenues of profit. Your store uses a completely different, traditional retail model.


        The same thing goes for local, national big-box stores. They have many avenues of profit the small store doesn't. Large grocery chains, for instance, don't just sell products, they sell floor & shelf space to national/global brands. If you want your product stocked on the shelf at eye-level, they will do that...for a fee. That's right, manufacturers pay grocery chains to have their product stocked where it's most visible. You can't compete on that model as a small grocery store. No brand will pay you rent for optimum shelf space.
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  • Profile picture of the author ChrisBa
    Originally Posted by nksurf View Post

    I have been a member of this warrior forum since 7th March 2008. I haven't been here for a while.
    I now work for a small local family hardware store as their Internet guy.
    They hired me to sell their home and garden products online.
    I created a website for them, but we haven't made any online sales yet. (Thanks to Amazon)
    So, I am back here on warrior forum and researching for better ways sell those products online.
    How much traffic does the website get? How is the website/business better than Amazon? You need to figure out how to pitch it that visitors are better off with you than Amazon (and other online retailers).
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  • Profile picture of the author Rose Anderson
    One of the ways you can stand out from Amazon is by giving your readers better information.

    What plants work best in the northeast? Which survive in the summer heat of Texas? What fruit besides oranges grows in Florida? How do you kill pests without chemicals that can harm your dog?

    Have a place where you can answer readers questions about problems they're having in their garden.

    Start a Facebook group for gardeners. Build a community and do videos.

    Give away a report to get people to signup for a mailing list. "How to start a garden on budget." "The Easiest Veggies to Grow in Your Backyard" or "Starting a Herb Garden in a Tiny Space".

    Then send them information every week along with a special offer.

    Rose
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  • Profile picture of the author ryanbiddulph
    I created a website for them, but we haven't made any online sales yet. (Thanks to Amazon)

    Red flag buddy Amazon or no other outside source is responsible for your success or failure. You are. If anything, Amazon makes it incredibly easy to make more sales with their 1 click buy widgets, Associate embeds and algorithms for rewarding sellers who bust their tail. Do not blame; own. This is the first step to generating sales for the store.

    Create helpful content related to the hardware niche through a self-hosted wp dot org blog. Stand out from the crowd. Boost sales by offering valuable information for free, then calling readers to the store sales page.

    Your sales increase as your giving increases, so start creating articles, videos and even consider a podcast if you want to stand out from the home improvement crowd.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    Invest in my blogging course to live your wildest dreams through blogging.
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  • Profile picture of the author affmarketer101
    Promote various channels, then you will find the best place you should focus on : SEO or Google ads or Facebook ads or Local sales group, etc.
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  • Profile picture of the author nksurf
    Thanks everyone for posting their advice.
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    Thank you

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  • Profile picture of the author Oziboomer
    Originally Posted by nksurf View Post

    I have been a member of this warrior forum since 7th March 2008. I haven't been here for a while.
    I now work for a small local family hardware store as their Internet guy.
    They hired me to sell their home and garden products online.
    I created a website for them, but we haven't made any online sales yet. (Thanks to Amazon)
    So, I am back here on warrior forum and researching for better ways sell those products online.
    One thing we discovered was if you can react quickly to customer's needs and enquiries. - Paul Savage touched on this.

    One simple way to generate sales is to be there for the customer who is browsing and by that I mean install some real LIVE CHAT widget to your site and utilise a prompt where the widget asks the visitor "What they need help with right now?"

    It is an easy thing to set up and you can have either a desktop, laptop or mobile device logged in an active as the "Support Agent".

    We use Zendesk across all our sites but for one site you can just use their "Live chat" formerly Zopim - or Olark is another good choice. Low cost and you can see results immediately.

    Customer can ask about problem. Hardware guys can tell them the solution and just take a payment over the phone or when they come in.

    If you have ecommerce set up you can paste links to order online for pickup.

    Otherwise just create a PaypalMe link on the fly and paste it in the chat.

    BAM

    Customer has purchased and you have achieved online sales.

    Each and everyday I can attribute a large percentage of revenue to this very process and we sell everything from small items to thousands of dollars orders via that simple integration.

    It is easy to attract a wider customer base than your local area and in many cases you can broaden your product range without any additional costs.

    For example we sold over 500 metres (yards) of a melamine strip yesterday that we didn't even have in stock or listed on our website just because someone was asking for it and they needed it relatively quickly. Because we knew what the item was called we were easily able to locate it in a wholesaler who had same day shipping. Whilst on the chat we took a payment from the customer and at the same time processed an order to be direct shipped. $200 instant profit for about 7 minutes of a staff members time.

    This happens everyday in one way or another either by selling our own stuff or by sourcing products quickly.

    The other strange thing that happens when you start doing the real chat support thing is you generate great reviews on Google ( which you can also do by pasting your business review link into the chat BTW) which seriously boosts your results in the serps.

    Best regards,

    Ozi
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