What does Google consider duplicate content within a website?

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I am working on a website about 'water pumps' and 'water well services' and 'water treatment'. As you can imagine, there is a lot of potential redundancy among certain pages, especially the 8 different types of 'water pumps' that the client wants to profile.

The average page is over 500 words long of original and authoritative copy; however, there is also a certain amount of similarity on each of these pages, I.e., their '10 stop sales & installation water pump process' and '5 step warranty/exchange policy.'

So, if about 15% - 20 % of each of these 8 pages had some of the same content on it, addressing the above mentioned issues, would Google see it a duplicate content? If not, at which point would it be considered duplicate, I.e., 40% - 50%?

Thank you in advance for those that reply.

-Ray
#content #duplicate #google #website
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  • Profile picture of the author Jeffery
    This link will answer and explain your first question about Duplicate Content and more.
    Google's Policies: Duplicate Content Penalty | Mixed Content Penalty (Block) | Meta Description..

    This Google link will answer and explain your second question about Canonical URLs.
    Consolidate Duplicae URLS

    Essentially, you will tell Google by indicating canonical content that is similar to other content on your site to prevent duplicate content issues and also assist the crawlers expediency.
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  • Profile picture of the author dave_hermansen
    If having ANY similar content hurt rankings, no site would ever rank well just because of navigation links. Having similar or even the same content on many pages - especially product pages - is not going to hurt you at all provided it is only a portion of the content and that the majority of the text/video is unique to that particular page.
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