The way to restart a Google Ad Campaign
Hi there
I am re-starting a GA campaign, that was my first campaign - really just a sand pit.
I now have a solid negative search terms list, circa 500 search terms (way too many) and around, 9 ad groups, only 3 of which are active. These campaigns have yields valuable insights, that I do not want to lose.
However, it is also too much to manage, so I am looking for options:
Should I download all my data for reference, and delete everything and start again?
Or is there are campaign archiving capability I should use, so I can hide all my results, terms etc, but reference it if I need to?
Or should I do something else?
I am sure others have experienced this - what is the best way for a beginner to start over, and apply the lessons already learnt?
Any thought gratefully received!
Many thanks
I am re-starting a GA campaign, that was my first campaign - really just a sand pit.
I now have a solid negative search terms list, circa 500 search terms (way too many) and around, 9 ad groups, only 3 of which are active. These campaigns have yields valuable insights, that I do not want to lose.
However, it is also too much to manage, so I am looking for options:
Should I download all my data for reference, and delete everything and start again?
Or is there are campaign archiving capability I should use, so I can hide all my results, terms etc, but reference it if I need to?
Or should I do something else?
I am sure others have experienced this - what is the best way for a beginner to start over, and apply the lessons already learnt?
Any thought gratefully received!
Many thanks
