
users' segmentation based on personality: what do you think, will it work?
It is better to communicate using energetic tone (exclamation marks, hyperbolization are suitable), with emphasis on brand, luxury, and status of the product with a "status" users. There should be a lot of pictures and many different bright colors.
For instance in case we have pet accessories website and we are trying to return a user through google remarketing and we are targeting users which we defined as "status" then ads texts should emphasis on brand and images should include many different bright colors.
Can such segmentation increase ROMI, CTR, etc?
Ever lie awake worrying that you might be the only person who doesn't know what FOMO means?
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