17 {{ upvoteCount | shortNum }}
17 {{ upvoteCount | shortNum }}

Leads and Email Marketing

by ButterscotchIceCream
15 replies
Hello, I am promoting (a product on Clickbank) by using one of the lead magnets they give to the affiliates in exchange for their first name and email address on my landing page.

The traffic is purely coming from Google Ads. So far I have managed to capture 20 leads for $100(Is this good or bad?)

After they have exchanged their information, an email autoresponder series consisting of 17 promotional emails and 1 freebie gift (all provided by the vendor itself) is kicked off.

So far, Only 4 of my leads of my leads are regularly opening my emails but none of them are even clicking on my links. Rest of them don't even open the emails.

I'd like to know what I'm doing wrong. Thanks in advance.
#email #leads #marketing
  • Profile picture of the author Frank Donovan
    Is the lead magnet related to the product you're promoting?

    Also, does it include the vendor contact details or other offers?
    Signature

    {{ DiscussionBoard.errors[11749340].message }}
    • Profile picture of the author ButterscotchIceCream
      Hi, thanks for your reply.

      The lead magnet was provided by the vendor himself and it does warm up the lead to buying the product in question.

      No, the lead magnet does not contain additional nor contact info of the vendor.
      {{ DiscussionBoard.errors[11749372].message }}
      • Profile picture of the author Frank Donovan
        Originally Posted by ButterscotchIceCream View Post

        The lead magnet was provided by the vendor himself and it does warm up the lead to buying the product in question.
        It doesn't seem to be warming them up for you. Is your landing page set up to capture leads or send the prospects directly to the vendor's sales page? It should be one or the other - trying to do both from the same ad/page combo will result in neither being optimal.

        I don't know how much commission you stand to earn from this product, but if I were paying $5 per lead, I'd want to build a list with long-term, multiple sales potential - not just a one-off hit. Is that your plan?
        Signature

        {{ DiscussionBoard.errors[11749377].message }}
        • Profile picture of the author ButterscotchIceCream
          My landing page is meant to capture leads only, even on the thank you page there is no redirect which some people do, just a simple thank you page.

          As for my commission, its generally around $56.

          At first, I used to send prospects directly to the vendor's sales page but I spent ALOT of money and I didn't get enough sales.

          Since that wasn't working, I decided to try email marketing. I'm not really very clear about my long term plan because of this, I'm just getting started. I simply setup an autoresponder of the email swipes the vendor provided. I really don't know what I'm doing wrong and right.
          {{ DiscussionBoard.errors[11749379].message }}
          • Profile picture of the author Frank Donovan
            Originally Posted by ButterscotchIceCream View Post

            My landing page is meant to capture leads only, even on the thank you page there is no redirect which some people do, just a simple thank you page.

            As for my commission, its generally around $56.

            At first, I used to send prospects directly to the vendor's sales page but I spent ALOT of money and I didn't get enough sales.

            Since that wasn't working, I decided to try email marketing. I'm not really very clear about my long term plan because of this, I'm just getting started. I simply setup an autoresponder of the email swipes the vendor provided. I really don't know what I'm doing wrong and right.
            Thanks for that. Although we're not working with enough data at the moment, it's possible your ads are targeting freebie seekers (for the lead magnet) and not serious buyers. That could explain the apparent indifference to any subsequent promotional emails.

            The other thing to consider is that the vendor is only interested in selling that one product - and will probably have other plans for the buyers his affiliates will be providing. Those email swipes might not be the best long-term list builders from your point of view.

            Email marketing for affiliates is all about building a relationship with subscribers. You don't generally do that by blasting them with a sequence of exclusively promotional emails as soon as they sign up. That might suit the vendor, but not the affiliate looking at the longer game.
            Signature

            {{ DiscussionBoard.errors[11749421].message }}
            • Profile picture of the author ButterscotchIceCream
              Hey, thanks again for your detailed response.

              You are right, it might be seeking the freebie seekers. One of my keywords does include the word "free" but I thought the lead magnet might warm them up and then the promotional emails will do the rest of the job.

              Also correct about building a relationship with subscribers should be the priority but honestly I've been trying since November to make a sale and have spent $500 in ads with no promising results. So the promotional email being blasted to them was just really a desperate attempt from my side.

              One more question, if lead magnet attracts freebie seekers, what do you think I should do to capture leads that are more buyer oriented?
              {{ DiscussionBoard.errors[11749424].message }}
              • Profile picture of the author Frank Donovan
                Originally Posted by ButterscotchIceCream View Post

                One more question, if lead magnet attracts freebie seekers, what do you think I should do to capture leads that are more buyer oriented?
                You could focus on the product and send leads straight to the sales page - but you said you already tried that. Maybe you could play around with the ad text and see if you can get the conversion rate up. Or you could offer a related product at a lower price and capture leads from actual buyers, but that relies on either creating or sourcing a suitably attractive product.

                It depends on how much time and money you want to invest in affiliate marketing, and what your ultimate aims are.

                Successful email marketing affiliates are usually trusted authorities in a specific field and have established a reputation for recommending quality products.

                Still, you only started this in November and it would seem you've already done more than many who post here, so kudos to you for that. Have a look through this thread, if you haven't already done so, and see if some ideas jump out at you:

                https://www.warriorforum.com/beginne...rs-2020-a.html
                Signature

                {{ DiscussionBoard.errors[11749428].message }}
                • Profile picture of the author ButterscotchIceCream
                  I'm 100% serious about affiliate marketing as I wish to make it a full time thing.

                  It's just that spending alot of money and seeing no results is hard to take in. So I decided to stop and re-evaluate my strategy.

                  Thanks for providing valuable advice, it has helped alot. I'm 100% not going to give up until I make it
                  {{ DiscussionBoard.errors[11749441].message }}
  • Profile picture of the author spartan14
    Well 20 leads its not enough to make an estimation if the ofer converts or not ,i think you need at least 1k to see if it works . Also i think you spend some good money for 20 leads as for example in my case i can get 20 leads for free
    Working with free traffic like 3 hours per day
    But if you have budget go ahead with paid traffic as its the way to go
    Signature
    Sharing My Favourite Method to Make Extra Money In My Free Time
    Atention : Not a quick rich scheme ,takes patience, consistency and some work also
    {{ DiscussionBoard.errors[11749354].message }}
    • Profile picture of the author ButterscotchIceCream
      1K leads is alot of money to pay for lol. I don't wanna do SEO and Social Media to get free traffic as well
      {{ DiscussionBoard.errors[11749373].message }}
  • Profile picture of the author aadiv s
    [DELETED]
    {{ DiscussionBoard.errors[11749436].message }}
    • Profile picture of the author ButterscotchIceCream
      Helllo, thanks for your reply. Your points are valuable indeed, but I'm simply using the email swipes provided by the vendor. I haven't made any kind of edits to it as they are written by a professional copywriters who know what they are doing.

      As per my CPL, I have really no idea what I can do to further reduce my cost. It was higher before but now it is at $5, don't know how to reduce it even below this.
      {{ DiscussionBoard.errors[11749443].message }}
  • Profile picture of the author DWolfe
    Originally Posted by aadiv s View Post

    Hi there! engagement rates and drive more sales for your Clickbank product.........
    Originally Posted by ButterscotchIceCream View Post

    Helllo, thanks for your reply. Your points are valuable indeed, ....
    Don't bother taking that advice the middle of the post is probably all Ai generated nonsense.
    Signature

    Will 2026 be a banner year? - https://newsletter.rallyrd.com/subscribe

    {{ DiscussionBoard.errors[11749449].message }}
    • Profile picture of the author ButterscotchIceCream
      Yeah you are right. It feel like it was generated from ChatGPT lol
      {{ DiscussionBoard.errors[11749857].message }}
  • Profile picture of the author SARubin
    Originally Posted by ButterscotchIceCream View Post

    Hello, I am promoting (a product on Clickbank) by using one of the lead magnets they give to the affiliates in exchange for their first name and email address on my landing page.

    The traffic is purely coming from Google Ads. So far I have managed to capture 20 leads for $100(Is this good or bad?)

    After they have exchanged their information, an email autoresponder series consisting of 17 promotional emails and 1 freebie gift (all provided by the vendor itself) is kicked off.

    So far, Only 4 of my leads of my leads are regularly opening my emails but none of them are even clicking on my links. Rest of them don't even open the emails.

    I'd like to know what I'm doing wrong. Thanks in advance.
    You're not necessarily doing anything wrong, except maybe having implausible expectations.

    But hey, at least you're in motion taking action, and that's a good thing.

    And you seem like a determined person... Hold onto that, you're going to need it in the months and years ahead.


    As for the stuff the vendor gave you...

    One of the bigger problems with buying into a business in a box, or a template business (like many clickbank offers) is that your vendor is giving the same lead magnet and email swipes to all the other affiliates.

    Those other affiliates are selling the same thing you're selling, probably to some of the same people you're trying to sell to. And some of those recipients might even be getting the same templated email from multiple people, which can make you look like more of a fly-by-night marketer, than a trusted source.

    So that's a bit of a headwind right from the start.

    I have a couple of friends who make a lot of money with affiliate marketing, and based on what I see them doing, right now the best thing for you to do is focus on differentiating yourself from the crowd, and building a list of trusting followers.

    Email marketing is a good way to go. Social platforms also work well to build your tribe, but social media can be finicky depending on the whims of the platforms owner. Email lists are yours, and you can sell these people more than just one product because you can take your followers with you wherever you go.

    Right now I believe your first priority should be to get a clear vision of what direction you want to take.

    If it's email marketing, start building that list, and start building trust with the people on your list.

    The point that Frank brought up is a good one, most email marketing is about relationship marketing. Whatever that relationship is.
    Above all else, it's about trust. Because if you want people to spend their money they must first trust you. When the people on your list trust you, they will buy from you.

    And keep in mind It's not always about making friends or finding students for your lessons. It's more about establishing a mutually beneficial relationship between you and the people on your list.

    Like take Amazon for example. My wife spends many thousands of dollars on Amazon every year, and they email her almost every day. The emails are sometimes account related, but most of them are purely promotional emails trying to sell her stuff.

    Amazon is not trying to be her friend, or confidant, or guru. It's a transactional relationship in its purest form. We give them money, and they send us stuff.

    But of course you're not as big as Amazon, so right now you're better off nurturing and seducing all the leads you can get, as if they were precious life's blood.

    Because when it comes to your business they are your life blood.

    Which brings me to the biggest issue I see for you right now...


    About your numbers...

    20 leads for $100 can be good or bad, depending on the quality of the leads and what you do with them.

    The upside is you've got 20 leads and 4 of them are opening your emails. That ratio aint bad.

    The down side is you only got 20 leads since last November. That number is not good. (20 people on your email list is hardly a tribe of followers)

    There must be a reason why you're not attracting the right people with your ads.

    So your first question to yourself needs to be what do you know about your market? And what type of pre-offer (in your advertising) are you using to attract the right people for your offer?
    Signature

    Grow Your Copywriting Skills & Network with Other Copywriting Professionals - Join us at the Copywriters Forum

    {{ DiscussionBoard.errors[11749836].message }}
    • Profile picture of the author ButterscotchIceCream
      Hello.

      Thanks for your valuable advice, I appreciate it. I fully understand now the value of creating a relationship with the list. I should've done this from the get go but anyways what's done is done.

      I will now prioritize on everything being original, unique and creating a mutually beneficial list first and foremost instead of blasting vendor's promotional email swipes which as you said is being done by many people.

      Also about the leads, I have started affiliate marketing since November and at that time I wasn't building a list, I was simply buying traffic for my landing page which simply directed them to the VSL.

      I have tested multiple offers on multiple niches as well as trying YouTube Ads, I even ended up buying 3 domains because of this. But because I didn't have any kind of success I ended up wasting of alot money so I decided to take a small break and re-evaluate as to what I should do next.

      After that I fell sick for a long time which ended up prolonging my break. I started capturing leads only on March and got 20 leads in the first week and because I spent $100 on them (which I wasn't sure if its cheap or expensive) I decided to observe the leads first and see how it goes.

      After observing their performance, I came here with the stats you see above.
      {{ DiscussionBoard.errors[11749859].message }}

Trending Topics