Request for guidance on practical branding and marketing strategies

You seem a bit confused at how to make things work in the real-world. And that's understandable, it can be overwhelming to look at the immensity of branding theory from the outside.

I'm sure those courses you took showed you a great deal of technical skills and theoretical application, but often, for many people, that type of education only leads to confusion and frustration when they try to apply it in the real-world.

I have some experience with branding, in the real world, and my best advice for you right now is to not make this any more difficult than it needs to be.

Right now I'm going to share with you the basic foundation of branding in the most simple terms possible.

Once you understand this simple foundation, all the rest is just a matter of implementation and scale.

This process is the same for individuals as it is for large companies. it works online or offline. And once you start to apply it, within a few weeks or a few months (it depends on how much time, money, and effort you're willing to put into it) you will begin to see first hand how it works.


And here is the simple, basic foundation for all branding...

Go Somewhere

Be Someone

Do Something

That's it!


You need to go somewhere (where your market is) so you can be seen by the people you want to sell to.

You need to be someone who becomes familiar to those people. You can do this by frequency of appearance.

You need to do something that differentiates you from the crowd so you can be noticed and categorized by your market. You can do this by frequency of appearance, or intensity of activity.

Rinse and repeat until desired results are achieved...


And there you go. The beginning of all branding, in motion.
It's not always easy to implement, but it is simple to understand.

A brand is an impression.

& all impressions should radiate pride.

So you gotta nail the meetup areah between your intrinsic juice an' your prospects' desiah for sup.

Follow the advice of SARubin.

I also like Philip VanDusen, who you can find on YouTube.

Warning: based on the photos, SARubin and Philip may be the same person. I have never been in the same room with both of them, and if they went out of sight and tore the goatee off and replaced it with a van dyke real fast it could explain a lot.

I recommend working with a non-profit to practice your hand at branding. You already know everything there is to know. Oftentimes, non-profit organizations need assistance with their marketing and have a Board Member who can help guide and sound board your ideas. It will build your portfolio with real life cases and give back to the community.

Janita P.
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All you need to do is show up and be consistent honestly, SARubin gave great advice. Good luck to you!