Excited to learn and grow

8 replies
I'm Christian, and i just joined the forum! I'm stocked to be here and learn from all of you digital marketing gurus.

So here's the thing: I'm in Seychelles, and I'm on a mission to kick-start my own digital marketing agency. But here's the thing: Seychelles is small, and we're still pretty cozy with facebook and word-of -mouth marketing. We're trying to embrace the digital wave, but its a bit like surfing on a windy day.

I'm fired up to be part of the change, but I wont lie, its pretty daunting, I've had this dream for the past 3 years now. the fear of rejection and not being taken seriously is real. so, I'm here to soak up your wisdom like a sponge.

If you've got any pro tips, advice, or stories about how you navigated the choppy waters of starting your own agency or how you stood out from the crowd, I'm all ears.

and yeah, I'm pretty keen on expanding my knowledge. if you've got any recommendations for resources or strategies, hit me up!
#excited #grow #learn
  • Profile picture of the author Jason Kanigan
    Check out the Offline subforum. If you're building an agency you'll need to talk to people and that's where we discuss that. This area is more for online marketing.

    Understand that the agency business is completely open-ended. You need to make many decisions. There is no One Right Way.

    You must decide:

    Who your target market is (who are you helping)

    What services you're providing (what problems are you solving for them)

    What price point will you serve at (what level are you solving the problem).

    These are the basics.

    Beyond that, every business needs the following four systems:

    Lead Generation
    Qualification
    Closing
    Fulfillment.

    And you need to decide what you'll use for each of these, too.

    Again, there is no One Right Way--despite what other people pay say.

    You need a way of getting interested people to raise their hands and say they want to talk to you, ie. admit they have the problem you solve.

    You need a way of filtering those people to separate the good ones from the bad. Once you've had your first Client From Hell, you'll know what I mean.

    You need a way of helping qualified leads become buyers. Not all of them will, but some will buy.

    And you need a way of giving the buyers what they paid for.

    I say this because people do not understand what they are supposed to be building. They flit from thing to thing, shiny object to shiny object. A new offer comes out and promises the world. But it's really just a part of generating traffic, or just a part of converting people into buyers. There is very rarely a true Business In A Box.

    You need to make these decisions. As you stay in indecision, you won't proceed in your business.
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    • Thank you for your thorough and insightful response. You've made some excellent points that have provided me with a lot of clarity. I've indeed established my customer avatar and defined the services that I'm going to offer. It's encouraging to know that I'm already on the right track.

      However, the issue of price point is indeed a sticking point for me. There's a part of me that feels uncomfortable discussing money and rates, even with close relations. The struggle seems to be a balance between valuing my services appropriately and avoiding discomfort in monetary discussions.

      Could you perhaps provide some advice or strategies for overcoming this hurdle? How does one determine an appropriate price point that both recognizes the value of our services and fits within the financial abilities of the target market?

      Another question I have is about lead generation. Could you recommend some effective strategies for getting potential customers to 'raise their hands' and express their interest?

      Once again, I appreciate your thoughtful guidance. As you rightly said, there is no 'One Right Way,' but it's helpful to have experienced voices like yours in the journey of carving out our own path.

      oh and the offline subforum is packed with information. I should have some to warrior forum a long time ago. However, I have read a lot of negative reviews for this site, why is that?
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Christian Dodin View Post

        Thank you for your thorough and insightful response. You've made some excellent points that have provided me with a lot of clarity. I've indeed established my customer avatar and defined the services that I'm going to offer. It's encouraging to know that I'm already on the right track.

        However, the issue of price point is indeed a sticking point for me. There's a part of me that feels uncomfortable discussing money and rates, even with close relations. The struggle seems to be a balance between valuing my services appropriately and avoiding discomfort in monetary discussions.

        Could you perhaps provide some advice or strategies for overcoming this hurdle? How does one determine an appropriate price point that both recognizes the value of our services and fits within the financial abilities of the target market?

        Another question I have is about lead generation. Could you recommend some effective strategies for getting potential customers to 'raise their hands' and express their interest?

        Once again, I appreciate your thoughtful guidance. As you rightly said, there is no 'One Right Way,' but it's helpful to have experienced voices like yours in the journey of carving out our own path.

        oh and the offline subforum is packed with information. I should have some to warrior forum a long time ago. However, I have read a lot of negative reviews for this site, why is that?
        If you are going to be in business then you have to get comfortable talking about money. There is no success without it.

        In the meantime, you can say, "Can I ask you to help me with something? When we get to the money part of the conversation, I will probably get uncomfortable. It's not a topic I was raised to discuss. But obviously in business, we have to. Can you help me with that when we get there?"

        Lead generation is one of those decisions you must make and commit to for awhile. There are many ways to generate leads. Cold calling, software and email outreach, LinkedIn messaging, Facebook DMs, postal mail, paid ads on YT, FB, Google etc. leading to an opt in for a free product and then follow up sequence by email...

        ...and it is up to you to choose and develop your competency in that area.

        Just because something worked for another person doesn't mean it will work for you.

        Again, you must develop a competency in this area. This may be the number one factor newbies don't know about and isn't discussed enough. Even I have to develop a new competency when I choose to go into a niche that's new to me.

        WF reviews can be negative because of several reasons. One, people lack discernment. They have no idea what they are talking about, and expect that coming on here they are going to learn how to make millions by the push of a button. When they find out that is not the case, they are disappointed and complain.

        Two, the marketplace attached to this forum is a low value marketplace. It is designed for "deals" and the products sold there often do not work. They also may not work for long beyond the sale date because the developer sold them at a low rate and does not have money to continue updating. Of course there are products that work and my own sales training program was sold here for years...and customers still come back, eight or more years later, asking for access and I am able to give it to them. But if people were promised magic riches if they bought a software or a course, and then that didn't happen, they are going to be disappointed and complain.

        Third, people lack stick-to-it-iveness. They spend three days trying to learn online marketing, and when it doesn't happen they cry the gurus are keeping the secrets from them.

        That's off the top of my head.
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        • Thank you for providing some valuable insight. I understand that most people have the mindset of making money quickly but in reality, it takes time and effort.

          I see a lot of 'gurus' saying how for example you can make millions with ie. drop shipping fast but they never tell you the truth behind it. It takes time, effort and money, leading to people thinking that making money can happen overnight (but that is 99.9% luck). I won't lie because I also was one of these people.

          You've mentioned that you have a sales training program. Can I know more about that?
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    • Thanks for your thoughts sir. I am reading everything to get as much info and tips I need. This one helps. Thanks again.
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  • Profile picture of the author Jamell
    You don't have to be great to start but you have to start to be great .

    By the way ...no one is immune to rejection .Condition your mind to accept it as a part of the journey to success .

    The only way to get a result is to take action . Taking action is going to allow you to measure your progress .
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    • That is true. I need to go through it in order to grow
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  • Profile picture of the author Edwin Manzano
    beautiful country bro, would love to visit africa one day
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