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Should I include customer testimonials to product page?

by alanchcw
23 replies
Hi,

In our software product page, we put the following contents:

1. Production introduction
2. Comparison with other competitors.
3. Customer testimonials
4. Screenshots
5. Features
6. How to use guide
7. Case studies
8. FAQs
9. Related products.

The total word count becomes 6301. Most of the contents(about 4000 words) come from the testimonials as there are many customer testimonials.

I use a slideshow to show the testimonials.

Now my question is. Will so many testimonials damage the page SEO? Should I remove them or reduce them?
#customer #include #page #product #testimonials
  • Profile picture of the author dave_hermansen
    Search engine robots aren't scanning pages, saying to themselves, "hey, this is user generated content and we should treat it differently". In fact, if they were to distinguish between what a site wrote and what actual users wrote, they might weigh the user generated content more heavily than what you wrote.

    They are just words on a page and words help, regardless of whether they are generated by you or someone else.

    Quite a few times, I have seen the user generated content on this forum appear in search results. That should be proof enough that the words your visitors contribute can be very powerful for SEO.

    Finally, stop worrying about word count. Every subject matter needs a different amount of words to fully cover the topic. Sometimes that is 10,000 words, sometimes it is ten words. Both have the potential to rank well, depending on the subject.
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    • Profile picture of the author alanchcw
      Thank you very much.
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  • Profile picture of the author Internet Trillionaire
    Customer/client testimonials is what helps you convert prospects into actual buyers. The more testimonials from satisfied clients you have on your webpage, the more reputable your business appear to target markets.

    You can never have enough testimonials for your online business. More positive reviews usually equates to more sales.
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  • Profile picture of the author aduttonater
    Yes. A great testimonial will help new people make a buying decision as long as the testimonial is positive.
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  • Profile picture of the author drmani
    Interesting question.

    If testimonials add up to 4000 words out of 6301 on your page, and you find it's messing up your SEO, you could always use snippets of these reviews - with links to full testimonials.

    Think of it like the blurbs you see on the back of paperback books. They take the most powerful quote from a reviewer, usually the most well know celebrities in a niche, and then publish fuller testimonials inside the book itself.

    That would retain the benefits of having testimonials - without diluting your on-page SEO.

    But also think of testimonials from the overall perspective of improving sales conversion rates.

    Hope this helps.

    All success,
    Dr.Mani
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  • Profile picture of the author dave_hermansen
    What two (or more) people on this thread wrote about testimonials and how it would help conversions is absolutely true but the question was about SEO, not conversions.
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  • Profile picture of the author Zadkeil
    Including testimonials on a product page can be a valuable strategy for building trust and credibility with potential customers. Testimonials provide social proof, which can help reassure visitors that your product is of high quality and has satisfied previous customers.
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  • Profile picture of the author JeffryS
    Well, depending on the content of testimonials, you can see if they will mess with SEO or not. If they have relevant keywords, why not let them stay.
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    • Profile picture of the author dave_hermansen
      Originally Posted by JeffryS View Post

      Well, depending on the content of testimonials, you can see if they will mess with SEO or not. If they have relevant keywords, why not let them stay.
      There is absolutely no reason in the world that you need to monitor testimonials for relevant keywords, rejecting ones that don't have them. NOT having keywords in a testimonial IS NOT going to hurt your SEO for a page. The optimization should have been done in the content of the page by YOU.

      I can only hope you are not saying this because you believe in the old and debunked myth regarding "keyword density" and SEO. Keyword Density: Is It A Google Ranking Factor?
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      • Profile picture of the author JeffryS
        I didn't say that you should get rid of testimonials at all.
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        • Profile picture of the author dave_hermansen
          [DELETED]
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          • Profile picture of the author dave_hermansen
            Originally Posted by JeffryS View Post

            I didn't say that you should get rid of testimonials at all.
            No, not in so many words. What you DID say is "if they have relevant keywords ... let them stay".

            What were you implying if they DON'T have relevant keywords then?
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  • Profile picture of the author writeaway
    Don't just slap on ANY testimonial

    Testimonials that actually PERSUADE people to buy have the FOLLOWING ELEMENTS

    - Story
    - Relatability
    - Clear presentation of the problem
    - Clear explanation of BENEFITS
    - Relatable results

    Miss ANY of the elements above and your TESTIMON|IAL will miss the mark... either you fail to make as much money as you could OR your testimonial won't have any effect at all.
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    • Profile picture of the author dave_hermansen
      Originally Posted by writeaway View Post

      Don't just slap on ANY testimonial

      Testimonials that actually PERSUADE people to buy have the FOLLOWING ELEMENTS

      - Story
      - Relatability
      - Clear presentation of the problem
      - Clear explanation of BENEFITS
      - Relatable results

      Miss ANY of the elements above and your TESTIMON|IAL will miss the mark... either you fail to make as much money as you could OR your testimonial won't have any effect at all.
      Wow! I don't agree completely. Testimonials are a benefit whether or not they have all five of the things outlined here because they are unsolicited and provide an actual user's perspective instead of completely biased content provided solely by the seller. Sure, if they have all five, fantastic, but if they have two or even one of the things you outline, it's a major positive.

      Stop following weird little rules like this ideal and, instead, ask yourself this ... Did the testimonial show my product in a positive light? Would a potential buyer be swayed, even to the slightest degree, in positive direction by the testimonial. After all, you have ZERO control over real testimonials. I'd be highly suspicious of any testimonial that DDI include all five elements. Real people just don't post like that to websites (;iterate grammar is a rarity these days). Post anything positive that you get!
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      • Profile picture of the author Frank Donovan
        Originally Posted by dave_hermansen View Post

        Wow! I don't agree completely. Testimonials are a benefit whether or not they have all five of the things outlined here because they are unsolicited and provide an actual user's perspective instead of completely biased content provided solely by the seller. Sure, if they have all five, fantastic, but if they have two or even one of the things you outline, it's a major positive.
        Yep. Actually, it might even be a negative if all five of those elements were included. Testimonials that look like they've been copywritten are worse than no testimonial.
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  • Profile picture of the author Moodesburn1977
    i think that is a good idea to place this section on your website, it is good promotion for your website and valdiates that your product/service is good and valuable and it will encourage people to buy from you
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  • Profile picture of the author Monetize
    With the proliferation of fake reviews and testimonials,
    as a consumer I take them with a grain of salt.

    Freelancers and influencers will say anything, and there
    are YouTubes about this topic all day long.

    Whether you put testimonials on your websites or not
    is a business decision, but unless it's a verifiable blurb
    I wouldn't even bother.
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    • Profile picture of the author dave_hermansen
      Originally Posted by Monetize View Post

      With the proliferation of fake reviews and testimonials,
      as a consumer I take them with a grain of salt.

      Freelancers and influencers will say anything, and there
      are YouTubes about this topic all day long.

      Whether you put testimonials on your websites or not
      is a business decision, but unless it's a verifiable blurb
      I wouldn't even bother.
      You seem to have misunderstood the question, which was about the SEO value of testimonials, NOT your opinion on whether or not customers are influenced by them.
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      • Profile picture of the author Monetize
        Originally Posted by dave_hermansen View Post

        You seem to have misunderstood the question, which was about the SEO value of testimonials, NOT your opinion on whether or not customers are influenced by them.

        Do me a favor and just don't address me because everybody
        on this thread is expressing their opinion.

        Why you needed to choose my post to say that my opinions
        aren't relevant is harassment which is against forum rules
        and your perpetuation of a beef.
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        • Profile picture of the author dave_hermansen
          Originally Posted by Monetize View Post

          Do me a favor and just don't address me because everybody
          on this thread is expressing their opinion.

          Why you needed to choose my post to say that my opinions
          aren't relevant is harassment which is against forum rules
          and your perpetuation of a beef.
          Actually, my comment was about you not answering the question, which was about the SEO value of testimonials. Sorry if you took the word "opinion" offensively and reacted to that rather than the actual intent of my comment
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  • Profile picture of the author nayansarker146dm
    good post for thanks
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  • Profile picture of the author Princess Balestra
    Janno what, I was srsly HOIT yestahday when sum goobah spazzmo asshole dissed my ass.

    Should nevah *hurt* Moi ...

    *sob*

    bcs I a Princess ...

    *blub*

    but I hooman first FFS ... an' while it is troo sticks an' stones won't evah break my stoopidest evah analogies ... hearts are intrinsically susceptible to any kinda foul play.

    Which is why NEGATIVE REVIEWS are so easy to launch.

    Like a meal with yr fam, mebbe.

    ONE STOOPID MISSSHAPENNED PRAWN = The frickin' waitah gaht a deathwish for Granma! We should commit to makin' his life hell 24/7 till'n Plooto collides with Saturn!

    An' so you are free to blitz -- on evry DISGUSTUNDILUTE platform from MUSTSMILEAT to the abomination formerly known as PRE-WINCE.

    Tellya, it is so easy to be a bastidde steada smilin'.

    Which is why testimonials are promo gold dust.

    (As in ACTSCHWL testimonials, naht fictschnl schwango ubiquitousola)

    Deal here is kinda DAHGS chasin' FRISBEES or BALLS.

    Ain't no frisbee or ball(s), dahg sits around lickin' her juicies.

    So how ACT NOW PROMPTSY it is to have sumthin' your audience can CHASE steada JUS' YOUR PRODUCT/SERVICE/AURA -- an' alla yr WE WE WE copy drivelsy.

    Testimonials open the door to THE TRUTH, far as your audience is concerned.

    Bcs mosta 'em are FRICKIN' BASTIDDES NEVAH SAY NUTHIN' POSITIVE ' BOUT NOWAN.

    So: deploy tactically.
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    • Profile picture of the author Princess Balestra
      Originally Posted by Princess Balestra View Post

      testimonials are promo gold dust.
      You want I come amongstya an' kickya to frickin' death or nuthin'?

      Teeth whacked outta yr mandibyoolhole or brains splatted zackly same as yr drawnsy quartahd publickly viewsy intestinals?

      GLORY

      or

      SHAME

      or

      MLEH

      or

      INCONSEQUONCE?

      tbh in our proto-2024 tap-2-zap nightmarehole of possibility, you gotta draw togethahness powah from beyond evrywan says max shitola stoopid stuffs gonna eat out your *very* braino.

      Smoochie ovah shootsy, always.

      Kiss out, bliss out, don't miss out.

      (Deepheart apols for JUS' QUOTIN' MUSSELF HERE -- but I would wish for nowan to walk outta any space I in kinda feelin' like no frickin' moron. As yr natchrl Sagittarian Princess, my beacon-centric aim is always to elevate yr ass till'n it spits frickin' fire whenevah you bend ovah ... an' warms heartily steada burns. *Cool trick whenya can pull it off*)
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      Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Raz
    As long as the testimonials are honest, you should. Stay away from fake testimonials, smart people can differentiate between a diamond and a glass
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