Lifetime value in an email autoresponder sequence

My question is - why are you focused on this?

"On paper" - everything makes sense....because you are conjecturing.

For example, 'on paper', it makes more sense to sell 10 items at $1000 than it does to sell 1000 items at $10. Right? Sounds good - but how to do you sell that first item? Who is your audience? How is the competition priced?

If you have an autoresponder sequence in place, it's wise to tweak and test your funnel to improve response. If you don't have a working funnel in place, you are guessing.

If you are getting sales from emails #1 and #2 and #4....but no sales after email #3....that is actionable information. Is the problem the sales copy - the product - the timing?

We've had several questions about this particular topic recently - most deleted as they were promoting something. I've wondered if this 'conjecturing' is part of a training course for a funnel product or autoresponder....?

Maybe it's me - but how would you assign 'life time value' to a funnel that does not yet exist? Am I missing important info here?

It does make sense but the truth is that until you DO it - until you write your emails and set up your autoresponder sequences....you WON'T know what you don't know.

It's very possible another member here will have better advice on the method/formula you are asking about. I don't run email lists now and i know there is a lot of advice out there that I've not paid attention to. My comments are what i consider common sense - that you can't estimate the outcome of something you don't yet know how to do...but I could be wrong.


I've always said if Google charged per search, I'd be broke. When I started working online - started building sites and setting up autoresponders - i knew nothing. This was before Wordpress and easy build sites - and before there were thousands of 'make money online' products available. Also before you could find 'everything' with a google search.....you had to be a bit creative in your searching.

It was a start-and-stop process - get stuck - go to google and figure it out and get it done...move to the next task, get stuck again and repeat the process. At the time I was learning how to use a computer - how to build sites - how to write online copy and sales copy, etc etc etc. It never occurred to me that I couldn't do it - but looking back 25 years I'm amazed I actually made money.

Assuming you've chosen your niche/product and perhaps built a site/blog...how many newsletters/email series of competing sites have you signed up for? One of the best learning tools is analyzing what the competition is doing.

Being detail oriented is a plus - but being a perfectionist will drastically slow you down.

You do realize that LTV varies in each business model, and depends on your customers. Example - Say John buys something online every 5 months for 5 years and Mike buys twice a month for six months and stops buying.

How are you going to calculate the difference between them?
See the difference. Quote "The instructor didn't elect to provide any further explanation," That is probably why the course did not go into specific details. If you need more detail try asking AI the question. Both Gemini and ChatGPT have free information.

You are just starting out getting the first customers, instead of worrying about the minutia of LTV at this point. One of the biggest problems is most newbies get information over load and never take action. or they spin their wheels and get nowhere. That is one of the biggest reasons people fail around here.

Let us know how you make out getting started or your first sale.If you have any questions along the way don't hesitate to ask.

You've heard??? From whom? Another guru with a stolen, and *******ized term...I've had customers for 25 years. A former marketing company I worked with had a decade of LIFETIME value, and yes, there is a formula for figuring that out.

If you don't understand, go back to the well that gave you that bucket of bs, and get clarification. What is being offered in that series? What are the backends? What is\\are the costs? All of the math it takes to figure out LIFETIME VALUE, but what you are asking is about 30 day value, and someone, somewhere has told you it can be figured out, so ask THEM how? Doesn't that make sense?

First thing, do you need an email auto responder series? Why? Why is it dictated and/or necessary? Then, who gets it, how do they get on the list?

Just my opinion, but knowing what you don't know comes from a starting point of knowing what you want to achieve, and that goal determines the process.

It feels like you took a course which has a lot of word salad in it, eh?

GordonJ

LTV is based on what a person, or in this case, a list,
SPENDS in their lifetime, life span, or life cycle, which
in your case might only be a couple of months.

Walmart calculates the LTV of a customer at approx
$200K (last time I checked, that's not gospel).

But you have not made a single sale, don't have any
subscribers and probably don't even have a product.

Take my advice and stop trying to analyze things that
have not happened and do not matter. You are only
creating excuses and obstacles for not getting started.

Here's the excuse = "I was going to build a list but
I couldn't calculate the LTV so I did nothing."

Learn to set up an autoresponder and get subscribers.

Do that and you won't have time to worry about LTVs.

The nub of this question is something that is a core skill of successful marketing; Know Your Numbers

In essence, you need to track your leads from all traffic sources over weeks and months to figure out where the most responsive and profitable traffic is coming from.

The only way to do this (apart from wrestling with multiple spreadsheets on a daily basis) is having a tracking system that tracks deep.

The one everyone will advise you to get is Clickmagick. It is a fine product but it's a bit complicated to use and the price is quite high for people just getting started.

I recently changed my tracking over to Optin Dojo that is geared more to email marketing and does a fine job of it.