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Branding – Marketing Fluff?

Posted 11th November 2013 at 11:39 AM by sidneyng

Branding…

Face it – some marketers think that branding is fluff, others think that it ensures that your product has an identity.

With so many buzz words – is it just fluff?
Love it or loathe it – I personally think that a brand identity is vital but it is not all that. Its just a piece of a puzzle in delivering great marketing and product delivery.

I believe everyone buys in more than just the product itself. I believe there are different...
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Rainmaker. @Copywriter.
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