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Branding – Marketing Fluff?

Posted 11th November 2013 at 11:39 AM by sidneyng

Branding…

Face it – some marketers think that branding is fluff, others think that it ensures that your product has an identity.

With so many buzz words – is it just fluff?
Love it or loathe it – I personally think that a brand identity is vital but it is not all that. Its just a piece of a puzzle in delivering great marketing and product delivery.

I believe everyone buys in more than just the product itself. I believe there are different...
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Rainmaker. @Copywriter.
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Learn From Fat Failures...

Posted 25th September 2013 at 03:22 AM by sidneyng

I hate to sound like a bigot.

This may attract some controversy - or even haters.
Haters are going to be haters right?
But do hear me out.

So I am not going to apologize for being blunt and forthcoming.
But do hear me out.

I think there is a direct co-relation with being fat and not doing too well in life. That is not to say that all horizontally challenged people are failures. Or that thin / fit people are definitely successes. I...
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Rainmaker. @Copywriter.
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What I Wished I Knew When I First Started Out...

Posted 20th September 2013 at 09:08 PM by sidneyng

Warning - May Offend Some Guru's by Snatching Away Their Online Ricebowls...

In my years in IM and entrepreneurship as a whole, a few things have really helped me along the way.

And no - I am not trying to sell you anything ;-)

Just wanted to share this you guys (especially new people looking to get started) and pay it forward.

I will be updating this list from time to time - to make this even more clear (so do check it out). Some of...
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Rainmaker. @Copywriter.
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