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The Fast Buck Freaks of Marketing

Posted 21st July 2009 at 08:33 AM by megaresp

I'm sure you've seen them too. I'm talking about all those ad headlines that scream out such ridiculous claims as...
  • Make Money Fast!
  • Get Rich Quick!!
  • This is not a scam!!!
  • Hundreds waiting to buy from you right now!!!!
  • I made $5,827 in just 3 days!!!!!
My own personal incontrovertible law of marketing states: The more exclamation marks in the sentence, the bigger the scam.

We're exceedingly fortunate that exclamation marks aren't a non-renewable resource.
...
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Lead Generation Expert
Posted in Uncategorized
Views 1253 Comments 0 Go to first new comment megaresp is offline
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Ad Headlines from Hell

Posted 2nd June 2009 at 03:34 PM by megaresp

An ad's headline is arguably the single most important part of the ad. It's job is to...
  • Get their attention
  • Make them want to read the ad
If the headline isn't doing its job, nobody is going to read the rest of the ad copy. End result? No leads, no sales, no point.

Get their Attention:

This first part of an ad headline's job is easily understood. I suspect this is why most people go all out on getting noticed, and overlook the second part of an ad headline's...
megaresp's Avatar
Lead Generation Expert
Posted in Uncategorized
Views 1769 Comments 3 Go to first new comment megaresp is offline


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