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How to get SEO Backlinks

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Posted 11th August 2009 at 08:50 AM by megaresp

It has a crucial role to play in getting your site to page one of Google for any useful keyword phrase...
  • If you don't have backlinks, you won't get to page one for a high-traffic term
  • If you do it wrong, you won't get to page one for a high-traffic term
The plain fact is, backlinks matter. Here's what you need to know.

What is a backlink?

A backlink is a link back to your site from another. To help you in SEO terms, the link should be a one-way link. That is, it should be a link from their site to yours that isn't reciprocated by you.

If you return the favour, its SEO value reduces (perhaps even to zero). Find out a whole lot more about SEO backlinks.

The Contextual Link:

A contextual backlink is one in which the clickable text contains a useful keyword phrase. For example...
The second link is contextual, because the keyword phrase 'lead generation' is clickable. Search engines will associate that phrase with the site being linked to.

You should aim to secure one-way inbound contextual links where possible.

Where to get Backlinks:

In general terms, there are 2 ways to get backlinks. They are...
  1. From external sites under your control
  2. From third party sites
You can create external sites and pages, and use them to link back to your site. The following page links to over 60 different free resources you can use to generate your own one-way contextual backlinks.

Getting one-way contextual backlinks from a third party site is harder to achieve. I've prepared an SEO resource that takes you to more than 70 different places from which you can obtain the links you need. Better still, many of them are free.

What else do you Need to Know?

Of course, there's more to SEO than securing backlinks. You'll find absolutely everything you need to know about SEO in the DIY Guide to SEO.

It's free to download, and comes with a dedicated web resource to make it as easy as possible to do your own search engine optimization.
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