Google email marketing is among the most underutilized tools available to entrepreneurs and small businesses. There was a time, many years ago, when using free e-mail software to conduct business was frowned upon and considered a faux pas. Thanks to advances in free e-mail software, Google being chief among them in our opinion, this faux pas no longer exists. However, the free e-mail service used to conduct your marketing campaigns and how it will be received by audiences largely depends on the...

Another Google social network site has failed and this time, literally, the doors were closed! That website, located at Orkut.com, was one of Google’s early ventures into social networking and hopefully, it won’t be their last. Google does many things well such as search engines (duh!), paid search advertising as well as free email accounts (Gmail). However, it just hasn’t grasped the concept of social media for business in a way which yields profits for their brand or those...

In this post, we’ll review Google Documents for business as well as give tips to those who, while casual users, haven’t taken the leap into full-time use of this productivity suite. With all the rage surrounding online document sharing in cloud hosted environments, and before going further, I strongly encourage entrepreneurs and small business owners to save a copy of all business related assets to an external hard drive. This advice seems to ‘cut against the grain’ as it concerns...

For those who may not be aware; it is time to learn how to delete Google Plus from your marketing plan because, well, it’s dead! A brief search of pretty much any term referring to Google Plus (in relation to other social media sites), using the Wordtracker keyword tool, says everything about its dwindling influence. With a mere 11,780 searches (bi-monthly) for the phrase ‘google plus’ (5,890 monthly), few, even inside Google, can ignore the fact this social media venture has turned into a...