Recently, Yahoo Inc. announced the end of their Yahoo Contributor Network. Unlike most, I am not sad to see it go. Before ‘going there’, I’d like to encourage power bloggers to be aware of this great ‘content dumpster diving’ opportunity. As with physical diving of this sort, Yahoo is throwing away perhaps tens of thousands of articles. Although for writers in the network, this is a loss, for savvy marketers, there are free articles available to repost but make sure the writer knows you’ll...

The federal government and Wikipedia have partnered in what is called a ‘reinventing government’ initiative. I will try and keep this post free of political statements and suppress my personal beliefs as much as possible but there are things which need to be said. As regular readers and online students know, we are no fans of Wikipedia for many reasons and this latest move further cements our belief concerning how far Wikipedia has strayed from their original intent.
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Another Google social network site has failed and this time, literally, the doors were closed! That website, located at Orkut.com, was one of Google’s early ventures into social networking and hopefully, it won’t be their last. Google does many things well such as search engines (duh!), paid search advertising as well as free email accounts (Gmail). However, it just hasn’t grasped the concept of social media for business in a way which yields profits for their brand or those...

Using Twitter for Business has become quite challenging as the social media website reaches ‘maximum marketing capacity’. This doesn’t mean, however, Twitter doesn’t still have value for promoting your business. Here at SBC TV, we started, in earnest, using Twitter to market our products and services in 2009. Back then, there was still an abundant amount of keyword specific real estate (profiles) available. For the savvy marketer, this meant interjecting sales messaging into Twitter...

The Waterloo Courier, a local newspaper in the Cedar Valley area of Iowa, has an enormous problem of their own making. Back in the late 1990s, a relatively unknown CEO of little recognized brand shouted from the rooftops that digital content would, one day soon, replace printed content. The CEO was Jeff Bezos and his company; Amazon.com. As many ‘old school’ company leaders do, having become stagnant and blinded by current industry trends, Bezos was mocked and scorned. At least two mockers are...