First let’s nail down the definition of “dignity.” Dignity is acting in a way and a characteristic of someone worthy of honor and esteem. Online today there are is more prospecting going on than in any other time before and it can get very annoying when someone is just throwing trash at you. That form of prospecting is not acting with dignity by no means and by acting in this way, you will probably not get the results and prospects that you are looking for. Low leads, low sales, and no...

Lists play an important role in any business that is using direct marketing. Lists not only provide the contacts of your customers and prospects, but sometimes also store valuable demographic and behavioral characteristics of these customers. Firms and individuals constantly need to revisit their lists in order to cater to additions, deletions, and changes.

List building is an ongoing process. Firms cannot make effective use of lists until and unless they are constantly upgraded....

Don’t be fooled on what is around the internet today in mentioning “FREE” leads for your product and list. Everywhere you click there are messages that say “Free leads for life” or “1000′s of FREE leads here”. This is all folly and I do not want you to fall for it.

The truth is a lead is never “free”. Each and every lead that is brought in by an ad of yours online or even offline somewhere is there by the efforts and money that has been invested.
...