Paper Thin Marketers

Any way the wind blows.

What is a paper thin marketer?

Is it a skinny, poor, broke person who happens to be a marketer?

Probably.

Thats not the way I mean it, though.

Being truthful (novel idea for marketers) haven't we all been on a specific path one time or other, only to be blown of course?

Problem is, a lot of people just continue on that new path. The change in direction didnt...

Tom Bonner, 35, the weatherman, who has been with KARK-TV in Little Rock, Ark., for 11 years, remembers the time a burly farmer from Lonoke, with too much to drink, walked up to him in a bar, poked a finger in his chest and said: Youre the one that sent that tornado and tore my house up Im going to take your head off.

Funny, that, right?

How people, who obviously should know better, still associate bad weather, with the person giving the weather updates.
...

Every profession breaks down like this:

10% are great (The movers)

10% are awful (The wasters)

80% are average (The pussies)

Of course, its in the top 10% you want to be.

Now, that doesnt necessarily mean you need to be successful right now.

For instance, here are just a few things to keep in mind: (Ill assume youre not a waster here)

If you sell low priced products because you believe people...

Hi there again

If this were the only thing I accomplished today, would I be satisfied with my day? Will moving this forward make all the other to-dos unimportant or easier to knock off later? Put another way: What, if done, will make all of the rest easier or irrelevant?

Simplicity is the key to it all, my friend.


Not the latest and greatest...

In its simplest form, this 5 word question can boost your response,
and outsell your competition, without the shameless over
promising were subjected to every day by not so savvy marketers.

Heres the question:

What Are We Really Selling?

Thats the question you need to ask every time you

• Write copy
• Create a product
• Sell a product/service
• Write your headline
• Writing an AD

So, what are you really selling?
...