Grasping mobile apps business plan basics first requires understanding their value. According to leading technology websites such as Techcrunch, Wired and others, the mobile market (tablets and smartphones) is racing well past their more dated brethren; PCs and desktop(s). With this migration comes a need for entrepreneurs to not only update business and marketing plans to include apps but viewing them as indispensable to ongoing viability. As we continue our series on the 12 pillars of Internet marketing,...