It has a crucial role to play in getting your site to page one of Google for any useful keyword phrase...

• If you don't have backlinks, you won't get to page one for a high-traffic term
• If you do it wrong, you won't get to page one for a high-traffic term

The plain fact is, backlinks matter. Here's what you need to know.

What is a backlink?

A backlink is a link back to your site from another. To help you in SEO terms, the link should be a one-way link. That is,...

Target marketing is the critical success factor in any promotion, including the marketing of your web site. Here's why.

In addition to the information in the link, the more time you invest in researching your target market, the greater the edge you have over your competitors.

Among the many skills required of today's online marketing practitioner, one of the most important is knowing how to get information on and about your target market. The time you invest in this activity...

A few days back, I added an article called 'How to Create Link Bait' to my Blog. That article deals with what link bait is, why it's important, and how to get some for yourself.

The problem with link bait is in coming up with the idea. What can you or I do that hasn't already been done a million times before? At first, I dismissed this thought. I figured it doesn't really matter if it's already been done, as there will be plenty of people who haven't encountered it yet. So my version...

I'm sure you've seen them too. I'm talking about all those ad headlines that scream out such ridiculous claims as...

• Make Money Fast!
• Get Rich Quick!!
• This is not a scam!!!
• Hundreds waiting to buy from you right now!!!!
• I made $5,827 in just 3 days!!!!!

My own personal incontrovertible law of marketing states: The more exclamation marks in the sentence, the bigger the scam.

We're exceedingly fortunate that exclamation marks aren't a non-renewable resource.
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It's the new big thing in web marketing, and these handy tips will help you extract the maximum possible benefit from your efforts.

1. Get Focus:
   Make your Twitter page about something. That something should be of direct and immediate interest to people likely to buy your product or service.
2. Be Helpful:
   Link to web content your target market is likely to want to see. Include video, slideshows, photos and audio content - not just text articles. Don't be afraid of linking

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