Wish I could post .html here. See this Flickr widget

Google now tells you how to rank? Unreal… Search Engine Optimization simply put is a changing of certain parameters on your site, and on other sites that direct traffic to your site. These strategies have been widely disputed, tested and developed by many internet marketers the world over. Google, being the 800 pound gorilla that it is, has basically dictated what the optimal site structure should be and how other sites should display your sites content. Most all other search engines have mimicked...

Wanna know something weird? That subject line...

"Web 2.0 S.u.c.k.s."

is one email that had some of the best open rates ever for me. Just figured I'd share that with you. No real reason. I just felt like typing it.

I wonder why so many people would open that email?

Truth is, I used to be very pessimistic about web 2.0 and social media. And, I still am.

And here's my problem.

I think most marketers...

To avoid serious customer mistakes

You know one way to earn money? Try not to lose it by making a serious mistake. Think of studying your customer database as an insurance policy, one that pays out when you avoid charging a penalty fee to one of your best customers who has made large purchases from you. Learn what is going on inside your company, so you can avoid the situation of two different sales reps calling on the same customer, each one with a different price for the same product....

To reactivate customer purchases

We've said it before, but sometimes customers need a little prompting, just a little reminder that your company still exists. Earlier in the miniseries we talked about autoresponders. These automatic marketing methods can be employed to regularly send out Christmas cards as shopping hints, birthday and anniversary congratulations, and off-season promotions. As long as you keep your database updated, you should receive a favorable response.
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