Marketers always look for a way to increase conversion rate. I will tell you a simple way you can increase conversion rate 400% or more.

It has nothing to do on how fancy your sales letter, or the design of your website or your autoresponder series. As a matter of fact, you can screw up with all of those things but still increase your conversion rate 400%.

The secret is on the truth that people never appreciate something that come easily.

You will never...

This morning, I read email from Day Job Killer promoting Google Shadow program and it made me laugh once again. Now, don't get me wrong, I have great respect with Chris. He is awesome PPC wizard.

The problem is, I have tried hundreds of times direct linking method, and YOU CAN'T DO DIRECT LINKING ON ADWORDS!

It doesn't matter how clever you are because the adwords editor will always catch up. They don't allow you to use different display url and destination url. Some...

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3....