Ok - Somethings are going well.
My CPC is going down and getting more clicks for my $)
There is a clear winner in terms of which ad draws more. Since I added the new ads in the middle of the week - i am going to wait patiently to see the results.

On the other side - I have not heard from either affiliate manager - the one I am sending clicks to and the one I am thinking of switching to.

I checked the whois for both companies - while the content could...

Hi Wes and other readers,

Thanks Wes for your input. I realize you are very busy.
This post history is only tangibly about T202. But, I like posting here because T202 has really helped me focus on the business side of things.

I had read that link. It makes it clear that I need to set preferences on a day by day basis.

I think one of my problem is with the advertiser.
Yesterday I had 140 clicks to the advertiser, over the last three days...

So Yesterday - everything was 4x the previous day - number of clicks, impressions, average CPC dropped, Spend went up - didn't hit the budget.

There was a large discrepancy in the number of clicks.
Google says 24, t202 says 33 real/47 All, CJ says 102. I have double checked my site - I use a Landing Page code - so the extra clicks are not coming from there. I am not too worried about this - I hope to sort it out.

T202 is telling me all my ads are generating clicks...

A quick summary of Direct program.
640 Keywords - Each keyword Broad and Exact
7 Different ads. Each for all keywords
Ad1 - feature of solution
ad2 - Focus on customers feeling of stress
ad3 - Focus on the result of using product
ad4 - focus on customer feeling of worry
ad5 - focus on solving practical problem faced by customer
ad6 - Feature Price of product a
ad7 - Feature Price of product b

I feel real stupid - after spending time setting up my Excel spreadsheet - I just "discovered" the reports tab.

YUCH!!!! I hate learning curves.

Tomorrow - set up the reporting to match my excel spreadsheet.

FYI - I am starting to see increases in everything - as per plan. No sales yet!!!

Does anyone know how to set position preferences for all keywords at once?