I spend an inordinate amount of time with clients dealing with urban myths, legends, half-truths, and unsubstantiated claims. Often, they have spent a considerable portion of their advertising budget on snake oil.

Extraordinary claims require extraordinary evidence.

The New Year is upon us and I am extremely excited about it! With several projects completing soon, prosperity is on the horizon! :rolleyes:

I forgot to mention this post I made the other day regarding the much debated question "should I create one authority site or build lots of niche sites?". Of course, it's one of those questions in internet marketing where there is no "right" answer, as they can both be very profitable business models. Plus the fact that it's not an either/or debate.

I think it's worth continued discussion though, especially with recent developments like Google slamming many "thin"...

If you sell products on the internet you have probably heard the term minisite. A minisite is designed to sell one specific product. The idea is that it is a natural flow from the first line right to the buy it now button. Designing a good minisite can seriously increase your revenue but only if you understand what elements a good minisite must have.

Is A Minisite Right For You?

The first criterion is making sure a minisite is the right approach for your marketing....