2012.

According to Mayan legends (and the movie), it's all going to end.

And I decided to get back into the game.

Hrmm.

Oh well.

First things first, I need to find an excuse as to why I'm getting back into the game.

Ah - ha! Found it.

Now that I've got my excuse.

I need to do something about it, so here's what's been done so far.

• Setup blog
• Upload content
• Determine

...

Terms you should know:
SERP - search engine results page
ROI - return on investment
USP - unique selling proposition
CTR - click-through ratio
CPM - cost per thousand (impressions)
PPC - pay per click
widget - a hypothetical product
conversion ratio - a percentage of leads that perform a desired action (sign-up, sale)
attribute - a specific visual or conceptual element of a page, an ad creative, or a sales
letter (used in fine-grained performance...