I used to spend hours trying to find my USP, or unique selling position.

These days, it takes me about 15 minutes.

See, most marketers simply think about what they've DONE... as in "past tense" when trying to find their USP.

Or, they think about what they're currently doing.

But why not CREATE a NEW USP based on what you WANT to do in the FUTURE.

In other words, what COULD you offer to the market that's different....

Does your business have a website? How do you measure its efficiency? Is the tendency good enough, or do you have a feeling that the results are not as good as they could be? Sometimes it's hard to understand why the website doesn't do well, fails to produce the expected results. A website may look like there was a fortune spent on it, but still it doesn't perform its intended purpose,...