There have been times when I've written up an email to send to my list.. and right before I click "send", I'll ask myself "does this offer my list something of value...

Something they can use RIGHT NOW to improve their lives, get out of pain, solve a problem, or become happier.

If I can't answer "Yes"... I delete it or change it until I can say "Yes"

Look, if you EVER have a question as to what you should do at a certain...

I critique a lot of emails from both clients as well as students I coach.

One of the biggest mistakes I see them both make... is not asking for the damn sale!

Don't be pamby mamby and tip toe around the sale... tell them to order now... and then drop the link in front of them.

Look, people need direction... they need to be led.

And the worse thing you can do is get them hot and bothered... and drop the ball at the end of the email and not...

I've actually been using daily emails for several years now.

From almost the beginning, it's helped my sales double. In some markets, it has tripled sales for me.

Some marketers wouldn't even THINK about using daily email.

But why do I swear by them? Why do daily emails work when it comes to increasing sales?

Well, think about your list.

Who are the best customers? Who are the best people to sell to?

Bingo......

So, people buy from those they know, like, and trust, right?

Right.

And it's a fact that around 98% of the people who visit your sales letter will leave without buying, right?

Right.

Well, over the last few years of writing copy and email for my clients and myself... I'm starting to realize that good email copy is SO much more important than a sales letter.

Look, if people buy from those they know, like, and trust... what has a better...

WAY too many marketers put all of their focus on their sales page.

Emails? An afterthought.

Sure... a kick ass sales page is important... or else you'll never get someone on your email list anyways.

But the truth is, 98% or so of all people who visit your sales page will not buy.

Just the way it is, bucko.

BUT.... if you get them on your email list and can stay in touch with them... that's where the REAL magic happens....