Egobait is an asset which is created to attract the attention of a specific person or group of people. It is essentially producing something that strokes the ego of the person/people/company featured.

Everyone has an ego, even the most influential players in your industry, and provided you execute your egobait in a subtle fashion, you’ll escape being labelled a sycophant and scoop up a load of exposure, traffic and links in the process.

Even if the person knows what...

Well, I thought it might be about the right time to start this little dialogue with myself...

Hard to say what I want to write on this blog...maybe just a random "ideas" type of thing for the moment...just kind of a testing thing...

My blog title is so cheesy -- its been overcooked by many for so long, that the juices of this steak have literally been sucked out and everything has gone dry. That`s about as new or as fresh as my title gets.

I am totally aware of the hundreds and thousands of pages online saying "Content Rocks" or "Content Rules", but however, as vagueness hits the fan, everyone starts finding their own meaning and paths to realize how content actually rules, why is it important?,...

NEWSFLASH: The SEO experts, have leaked which approved ways safely and effectively build backlinks to increase web traffic.

Participating in things like link-exchange schemes, paid links schemes, or auto-generated types of links could end up doing your site more harm than good in the future. Is all the work you are putting into building your site worth that risk? … I think not.

Google, the SEO experts, keep saying over and over and over, “have good content”....

The Basics of Optimization

Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

Tip 1—Don’t be too quick to change domain names. Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.

Tip 2—Optimize your site for your target audience,...