A lot of marketers wonder just how often they should email their lists.

These days, I find that once a day is working well for me, but it's gotta be done right.

It really all comes down to this:

If you email your list everyday and you're hypey, overly aggressive, always pushing something up front, and just trying to make a buck... you'll get people running for the unsubscribe link.

But offer up emails each day that help people on your list...

You might be in a situation where you need some motivation.

That is why I put this motivational video up today. I hope it will help you, as it did for me. Let me know what you think by leaving a comment.

When you deploy your app and kickstart the marketing campaign, you start tracking a set of metrics to measure the success of your application. But everything depends on how you define success and on your vision of the app's goals. There is no app owner who doesn't want his creation to become an overnight sensation with a million downloads. But are these download numbers that much...