If youve been keeping up with news in the email world, youve probably heard some of the chatter around Gmails upcoming DMARC changes. For most senders, this change will have little or no impact on their day to day sending. For others, it will require a little effort to avoid serious interruption. Either way, its worth understanding exactly what changes are being made and what the implications are for the email ecosystem.

Side Note: If DMARC is still a foreign concept to you, you arent...

In every successful career, there is a common connecting principle that makes it successful. These are skills that make you rare and valuable in the marketplace.

Unfortunately, most people think that they just need to follow everyone else and the success will come but it never works like that.

Instead, you need to develop your own unique style and angles so that you can stand out from everyone else.

Then you get noticed and people start to come to you as...

This may be the MOST unusual career or online marketing advice you'll ever hear:

Don't follow your passion.

What?? Are you crazy?!

No, and I'll explain why in a second.

First, let me ask you a question or 2.

Did following your passion ever make you successful? Or...did the passion come later in your career when you became good at it?

Think about that one and really ponder on it.

And how about the practical...

We hear it all the time.
"Take massive action" to be successful.

But is that really the case?

Most of us take massive action in the
form of New Years resolutions
but come February, we are back to our old habits.

Same thing with this biz.

We start outwith a bang...then take
days off or go on to the next method.

Here is something I have found that works much better:

Consistency....

When collecting email or leads its important that the subscriber is expecting your messages.

There are three levels to opt-in subscriptions. Each level builds on the previous level and is progressively more effective whether in ROI or Inbox Placement Rate.


1. Single Opt-in

1. End users provide their email addresses.
2. End users start receiving scheduled email messages related to the opt-in subscription.
3. No notification of subscription...